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Marketing Manager
2 weeks ago
You’re energized by challenges, creative brand-buildingand great coffee?
The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of coffee - just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.
Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for **Marketing Manager **with the mission to:
Drive the Nespresso's business results and brand image (B2C & B2B) by adapting and implementing the global marketing strategy into the local market and ensuring the Nespresso customer experience across all customer touchpoints & across all channels.
**A Day in the Life of a Marketing Manager**:
**Drive business results and brand image**
- Ensure collection and analysis of external data (market and consumers) and internal data (channels)
- Ensure generation of insights and formulation of recommendations for the entire Nespresso organization
- Ensure development of the consumer journey strategy (consistent across all touchpoints)
- Ensure communication of the consumer journey strategy guidelines to channels
- Ensure communication of a high-quality and consistent brand image across all marketing initiatives (e.g. IAP, CRM initiatives, product launches)
- Leads improvement of business results by providing marketing tools to B2C and B2B channels
- Ensure collection of feedback from channels to further improve the consumer journey strategy and marketing initiatives
- Ensure activation of Nespresso consumer base to drive business results
**Department and Management Responsibilities**
- As part of the local Management Team, drive the overall organisation's business results by making tactical and strategic decisions and by building the organisation in a sustainable way
- Drive innovative solutions relevant for Nespresso by following the latest developments in the field and stay up-to-date on competitors
- Act as a spokesperson within the organisation and in the Management Team and be the end-responsible for the department and the department's results
- Translate the global strategy to local market needs and define initiatives to achieve business results
- Ensure that optimal investments and decisions are made in the OP process for both CAPEX and OPEX, in collaboration with Finance
- "Lead leaders" by promoting leadership skills
- Manage the P&L/budget within the department
- Align with HQ stakeholder and other markets' counterparts on strategy, priorities and best practices
- Improve and implement efficient ways of working in line with the operational plan and company guidelines
**People & Performance Management**
- Attract and retain talent, develop the personal effectiveness of employees by regular coaching and implementation of learning activities
- Build a strong team where teammembers collaborate effectively and understand their shared goals and purpose
- Set individual performance goals that provide a clear line of sight to organizational priorities and monitor progress towards achievement of goals by use of the PDP methodology
- Lead by example in terms of NLF behaviors and safety leadership
- Build the Nespresso culture by promoting and supporting a happy, healthy and safe working environment that encourages teamwork, ambition and a high level of professionalism
**What will make you successful**
- MSc/MA level in Marketing, Business/economics, or other relevant field
- More than 10 years marketing experience
- Extensive commercial experience in marketing and sales, with a strategic mindset, preferably in a high end luxury brand or multinational FMCG
- Extensive organizational and leadership experience
- Experience in Marketing Communications (having designed and deployed strategical Brand Campaigns), market research/CRM/Brand Marketing/Product Management
- Nespresso is an equal opportunity employer committed to diversity and inclusion._ _If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require._ _Nespresso will work with you to ensure that you are able to fully participate in the process._
