Business Development Manager

Overview:
**OPTIMA** is dedicated to delivering innovative and customized Facility Management Solutions with a reputation of excellence and a commitment to innovation.

**Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven.**

OPTIMA is dedicated to delivering innovative and customized FM Solutions with a reputation of excellence and a commitment to innovation. Owners of real estate assets and infrastructure portfolios turn to OPTIMA for Solutions to enhance the maintenance and operation of their investments.

A leader in Facility Management Consultancy within the GCC.

**OPTIMA** is an Allied Practice of** KEO**. Our DNA can be mapped through their 60 years of successful delivery of design, engineering, advisory, and management services throughout the GCC region.

**Responsibilities**:
The BDM will lead localized brand positioning, BD strategy, + content development. This role is embedded within the KSA delivery team + is responsible for aligning, BD output. The role includes, but is not limited to,

**Market-Focused Marketing Strategy**
- Develop, implement, + monitor, BD strategies aligned with business goals + priorities.
- Maintain strong market intelligence on sector shifts, trends, + competitor positioning.
- Provide strategic input to OPTIMA Management Team on market feedback, metrics, + growth positioning.
- Localize all marketing materials + communications to reflect Saudi public/private client expectations + terminology.

**Proposal + Bid Support**
- Manage the Proposals Preparation Process.
- Support EOI, PQD, + formal proposal submissions for projects by drafting, editing, + structuring Arabic/English marketing-driven content in coordination with team.
- Support with the technical inputs + translate into client-focused value propositions.
- Maintain up-to-date collateral, capability statements, + credentials in English/Arabic.

**Brand Building + Client Engagement**
- Build thought leadership visibility by curating articles, events, white papers, + media engagements.
- Represent OPTIMA at KSA / GCC industry events, marketing briefings, + client forums.
- Collaborate with internal HR/Marketing to support employer branding, onboarding decks, + internal campaigns

**Communications + Content Oversight**
- Oversee all campaign messaging (digital + print), ensuring alignment with brand identity.
- Uphold the brand guardian role for all materials issued by KSA teams.

**Project Execution**
- Participate in project execution activities where applicable - supporting proposal handover, content development for project deliverables, + client-facing documentation.

Qualifications:
**Essential**
- Bachelor’s Degree in Marketing, Communications, or relevant FM Consultancy field.
- 10 years of B2B marketing experience in KSA, with a focus on FM, real estate, or built environment sectors.
- Strong understanding of FM/O+M consultancy services and proposal development.
- Native-level Arabic (spoken + written), + fluent in English.
- Deep knowledge of the Saudi FM market, including its regulatory, procurement, + client landscape.
- Demonstrated ability to collaborate with project execution teams + contribute to the development of FM/O+M deliverables.

**Preferred**
- Direct experience in proposal writing for design/FM Consultancy or DB + Operate projects.
- Exposure to strategic marketing in Vision 2030 projects, NEOM, or giga-program ecosystems.
- Working knowledge of digital FM, CAFM, BIM-FM integration is advantageous.
- Familiarity with service line documentation such as ORAT strategies, FCA reports, or FM mobilization plans is advantageous.

**Attributes**
- Clear communicator with a structured + brand-consistent approach.
- Strategic thinker with local cultural awareness + executional discipline.
- Collaborative + reliable under deadline-driven environments.
- Embodies OPTIMA’s core ideology; _Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven_