Marketing Manager

2 weeks ago


الرياض, Saudi Arabia شركة مسارات الجود للخدمات التجارية Full time

MARKETING MANAGER

**Job Overview**

The Marketing Manager will be responsible for developing and executing the company’s marketing strategy to drive brand awareness, customer engagement, and sales growth. This role involves overseeing all marketing activities, including digital marketing, advertising, public relations, and market research. The Marketing Manager will work closely with the sales and business development teams to align marketing initiatives with commercial objectives. This position requires a creative and analytical leader with a deep understanding of market trends, consumer behavior, and effective marketing techniques.
- Key Responsibilities:_

**Marketing Strategy Development**:

- Formulate and implement annual and quarterly marketing plans that align with overall business objectives.
- Develop strategies for different channels, including in-store promotions, Key Account campaigns, and digital channels

**Multi-channel Campaign Management**:

- Plan and execute marketing campaigns across various channels, ensuring a cohesive and integrated approach.
- Collaborate with sales teams to develop strategies for in-store promotions and Key Account marketing initiatives.

**Digital Marketing**:

- Manage the company's online presence and ensure consistent branding across all digital platforms.

**Market Research and Analysis**:

- Conduct market research to identify trends, consumer behavior, and competitive activities.
- Analyze marketing performance metrics and provide insights for continuous improvement.

**Content Development**:

- Oversee the creation of engaging and compelling content for various marketing channels.
- Collaborate with design and content teams to ensure consistent and high-quality messaging.

**Budget Management**:

- Develop and manage marketing budgets, ensuring optimal allocation of resources for maximum impact.
- Monitor expenditures and provide regular financial reports to the executive team.

**Cross-functional Collaboration**:

- Collaborate with sales, e-commerce, and other departments to align marketing strategies with overall business goals.
- Ensure effective communication and coordination between marketing and other functional areas.

**Brand Management**:

- Uphold and enhance the company's brand image through consistent messaging and visual identity.
- Implement strategies to strengthen brand loyalty and recognition.

**Event Management**:

- Plan and execute events, product launches, and promotional activities to enhance brand visibility.
- Coordinate with key accounts and retail partners for joint marketing initiatives.
- Requirements:_
- Bachelor's degree in marketing, business, or a related field.
- Proven experience of at least 5 years in marketing, with a minimum of 2 years in a managerial role.
- Proficiency in English and Arabic.
- Strong strategic thinking and planning skills.
- Demonstrated success in developing and implementing multi-channel marketing campaigns.
- Excellent communication and leadership skills.
- Analytical mindset with the ability to interpret data and insights for decision-making.
- Familiarity with the food distribution industry is a plus.

**Education**:

- Bachelor's (required)

**Experience**:

- Marketing: 3 years (required)

**Language**:

- English (required)


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