Marketing Manager

6 days ago

الرياض, Saudi Arabia Morni Full time

We are seeking a highly skilled and creative **Marketing Manager** to actively execute and manage marketing campaigns across various channels. This role combines strategic oversight with hands-on execution, focusing on Arabic copywriting, social media management, basic graphic content creation, and managing the corporate brand on platforms like LinkedIn. The Marketing Manager will play a key role in enhancing brand visibility, engagement, and customer acquisition for our RSA and Auctions business lines while maintaining a professional corporate image.

Campaign Execution:

- Plan, create, and execute marketing campaigns, including social media content, localized ads, and digital communications, with a focus on the KSA audience.
- Develop and write compelling Arabic copy for ads, social posts, and digital platforms that resonate with the local audience.

Social Media Management:

- Ideate, schedule, and post content across platforms, including Instagram, TikTok, Snapchat, X (Twitter), and LinkedIn.
- Create and manage a consistent publishing calendar, ensuring alignment with the brand voice and strategy.
- Monitor and engage with audiences to foster an active and loyal online community on both consumer-facing platforms and LinkedIn.

Corporate Brand Management:

- Maintain and enhance the Morni corporate brand on LinkedIn, showcasing the company’s values, achievements, and leadership in the industry.
- Develop corporate content, including thought leadership articles, employee spotlights, and updates on company milestones.
- Collaborate with internal teams to ensure consistency between the consumer brand and the corporate brand.

Content Creation:

- Use tools like CapCut and Canva to design basic graphics and short-form video content for social media and LinkedIn.
- Collaborate with the content creator and agencies to ensure high-quality visual assets.

Performance Monitoring:

- Track and analyze campaign performance metrics, such as engagement rates, ROI, and customer acquisition cost (CAC).
- Provide data-driven recommendations to optimize campaigns and achieve business objectives.

Agency Collaboration:

- Work closely with performance marketing and SEO agencies to align campaigns with broader marketing goals.
- Coordinate with agencies to refine strategies and ensure timely execution of deliverables.

Brand Enhancement:

- Drive strategies to elevate the Morni brand’s visibility and credibility in KSA.
- Identify and collaborate with local influencers to amplify brand campaigns.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field from an accredited institution.
- 3-5 years of hands-on experience in marketing execution, social media management, or digital campaigns.
- Proven experience in Arabic copywriting for digital platforms.
- Native-level fluency in written and spoken Arabic with a deep understanding of KSA cultural nuances.
- Expertise in ideating, scheduling, and executing social media content strategies, including LinkedIn.
- Ability to manage a corporate presence on LinkedIn, including creating thought leadership content.
- Proficiency with tools like CapCut, Canva, or similar for creating social media visuals and videos.
- Advanced proficiency in written and spoken English.
- Strong knowledge of social media trends, audience behaviors, and best practices in KSA.
- Familiarity with advertising platforms (e.g., Meta Ads Manager, TikTok Ads) is an advantage.

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