Area Manager

Sales and Commercial Performance of the Area

Maximize sales and profitability of the area

Formulate and implement store strategies and procedures

Coach Store Managers to use commercial information effectively

Control costs within budgetary guidelines

Promote awareness of local trading patterns, the trading environment and competitor activity

Identify internal and external commercial opportunities

Maximize productivity in stores through effective deployment of resources

Increase market share in the area and study competition regularly

Monitor and control expenses ( overtime, local, stock and consumables) through efficient store operations

Look at prospective sites and evaluate new sites

Operational Standards and Management

Execute new store openings and re-fits.

Execute promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.

Ensure maintainence and regular review of store operational and corporate standards leading to standardization of systems

Monitor inventory management systems within the area (stock availabililty,order management, back store management, stock consolidation and transfer)

Ensure ontime stock count and effective stock management (right product is available at the right time in all stores)

Monitor staffing levels in stores within the area to ensure resources are effectively deployed

Monitor store administration through periodical store visits and retail meetings to maximize operational efficiency within the area

Ensure all the stores are in compliance with all employment and state laws, health and safety standards

Ensure all the stores portrays the company image in all aspects of personal presentation and adheres to the company dress code as laid out by the Company

Maintain best retail standards in all showrooms as per market positioning of the brand

Initiate timely action on slow moving and non moving products

Furnish regular product feedback to the senior management and the buying department.

Supervise the visual merchandising function to ensure that they support the brand and intended theme.

Execute and monitor stores for events like sale, promotions etc.

People Management

Support induction of new recruits through buddy system

Manage, develop and motivate staff to increase sales and improve efficiency

Ensure right mix of staffing across all showrooms

Train/Assist Store Managers in conducting staff welfare activities

Ensure that all new recruits understand their job and settle down well within the company

Assist Store Managers in grievance handling and disciplinary actions

Ensure skill development of showroom staffs through Job rotation and Learning & Development

Monitor and appraise the performance of showroom staffs in coordination with showroom managers and developing individual career plans.

Set KRA's for direct reports and conduct performance appraisal

Oversee staff deployment and drive motivation levels of the direct reportees

Monitor staff welfare ( staff accommodation and transport) and facilitate complaint resolution

Ensure effective resource planning and succession planning

Customer Focus

Implements a high standard of customer focus within the store in the area through effective coaching

Regularly assesses customer service standards within store

Ensure that customer satisfaction is maintained at the highest level in all stores

Assess mystery shopping feedback and prepare action plan for improvement

Create seamless customer service orientation among store employees by ensuring timely and efficient customer service

**Qualifications**:
Sales and Commercial Performance of the Area

Maximize sales and profitability of the area

Formulate and implement store strategies and procedures

Coach Store Managers to use commercial information effectively

Control costs within budgetary guidelines

Promote awareness of local trading patterns, the trading environment and competitor activity

Identify internal and external commercial opportunities

Maximize productivity in stores through effective deployment of resources

Increase market share in the area and study competition regularly

Monitor and control expenses ( overtime, local, stock and consumables) through efficient store operations

Look at prospective sites and evaluate new sites

Operational Standards and Management

Execute new store openings and re-fits.

Execute promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized.

Ensure maintainence and regular review of store operational and corporate standards leading to standardization of systems

Monitor inventory management systems within the area (stock availabililty,order management, back store management, stock consolidation and transfer)

Ensure ontime stock count and effective stock management (right product is available at the right time in all stores)

Monitor staffing levels in stores with