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Loyalty Partner Activation

3 weeks ago

Makkah, Saudi Arabia Nahdi Full time

To play an active role in the planning, negotiation,deveopment and implementation of strategic and tactical marketing activities for key partnerships across travel, lifestyle & financial verticals. Identify opportunities to increase member engagement with partners and maxinmise partner revenue eranings by collaborating with key internal & external stakeholders to design and implement bespoke high-performing campaigns. Work closely with gift-card partners and aggregators to grow the activation of partners across their network

**Accountabilities**
- Responsible for supporting in planning and implementing the annual and quarterly partnership activation marketing strategy
- Develop partnership launch and campaign briefs, aligning with internal and external stakeholders to ensure seamless execution.
- The position will be responsible to drive new business into Nahdi and grow the overall eco-system through strategic partnerships.
- It is a revenue driven role and will impact key loyalty parameters such as retention, premiumization through partner collaborations.
- As the market becomes competitive the latest upcoming trends will need to be carefully analyzed and the most optimum process for deployment finalized
- It will also involve working with Product-tech/IT teams of the partners in finalizing the solution.
- Each partnership based on the respective industry will require a deep dive on the business plan and workings to understand the ROI
- It will involve working on some complex collaborations which may not be the limited to Points conversion only and would entail a much larger gamut of services.
- Participate in internal & external meetings for the assigned portfolio, offering member insight, partnership performance overview and marketing expertise to deliver on the overall loyalty strategy.
- Work with partners to develop joint marketing plans, design revenue focused campaigns relevant to the member base and negotiate access to partner’s channels to drive incremental revenue
- Identify opportunities to cross-promote relevant partner offerings to enhance the member value proposition and create multiple sources of revenue.
- Develop an acquisition, spends growth & retention strategy through partnering
- Work with data analytics, loyalty excellence teams to identify relevant campaign target segments, develop partner performance dashboards and leverage insights
- Align with finance, commercial department to develop campaign business cases and take complete ownership of delivery across the available channels.
- Develop and update partner toolkits, marketing materials for key launches and strategic partnerships
- Review marketing assets on an ongoing basis to ensure adherence to brand guidelines
- Build strong relationships with external partners and internal stakeholders across Marketing, Digital, Commercial & finance teams

Employee duties are not limited only to the above-mentioned Accountabilities; he/she may perform other duties as assigned.

**Work Environment**
- Indoors : 80%
- Outdoors : 20%
- Working Days : 5 Working Days
- Days off : 2 Days Off
- Working Hours : 8:00 AM - 5:00 PM (1 hour break)

**Job Requirement**

**Education**
- **Degree or Marketing specialization**

**Experience**
- **Marketing, Loyalty Partnerships, Business development**

**Computer Skills**
- **MS Office (Powerpoint)**

**Languages**
- **English**:

- **Arabic (not mandatory)