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Marketing & Analytics Manager

2 weeks ago

الرياض, Saudi Arabia Tahaluf Full time

**Company Description**
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

- Work within a **highly dynamic business** with the **energy and style of a start-up**:

- Be part of **building a business** that is launching new products and events at scale
- Grab an opportunity to **accelerate your career** and make a real impact.

The Marketing Analytics Manager is responsible for all reporting and analytics requests to support all aspects of the marketing strategy to achieve commercial objectives and revenue targets.

This will be achieved through through the delivery of end-to-end reporting, accurate customer segmentation, data analytics, campaign reporting, and multi-channel analytics analysis.

**KEY RESPONSIBILITIES**:

- Ownership and accountability for marketing analytics, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.
- Deliver on strategic KPIs by delivering reports on traffic, leads and conversions with the ability to present these ongoing results in regular updates.
- Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities.
- Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
- Work with our supporting agencies to develop the analytics strategy and analytics setup of all organic and paid campaigns.
- Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
- Identifies evolving analytics practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge reporting.
- Develops new and creative analytics strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
- Collaborate with content marketing and blog contributors to identify high-quality content around important, relevant terms.
- Report on and advise on organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
- Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s).
- Develop and implement marketing analytics strategies to drive growth and revenue.
- Identify trends and insights to inform marketing and business decisions.
- Provide regular reports and dashboards to key stakeholders, highlighting key metrics and KPIs.
- Collaborate with cross-functional teams, including marketing, sales, product, and IT, to ensure data accuracy and consistency.
- Ensure compliance with data privacy and security regulations, such as GDPR and CCPA.
- Continuously monitor and optimize marketing campaigns based on performance data.

**LEADERSHIP**
- Work with the wider marketing team to ensure successful delivery of marketing analytics reports in line with agreed KPIs, event and divisional strategy.
- Stay up-to-date on the latest trends and technologies in marketing analytics and data science.
- Develop and maintain relationships with external partners, such as data vendors and agencies.

**ANALYSIS & INSIGHT**
- Monitor campaign performances by p