Cluster Marketing and Communications Manager
2 days ago
Summary
The Hyatt Place Experience. Hyatt Hotels have long been known for going beyond simple accommodations to create rewarding experiences for their guests. Through dramatic design, innovative cuisine and attentive service, Hyatt approaches the hotel stay as an opportunity to inspire. Hyatt Place, a new kind of Hyatt where the style's relaxed, and the standards are anything but. Hyatt Place is designed to give guests a brand-new hotel experience. And you are the key to bringing it to life.
- Develop, proactively manage and implement the annual cluster marketing plan to include brand, digital and loyalty marketing within the budget guidelines
- Well versed with maximizing revenue from PPC, Google Ads, SEO, Retarget Marketing, Meta Search and other performance marketing activities based on hotel business priorities, seasonality and marketing plan.
- Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness.
- Be the brand custodian ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities, including but not limited to the brand websites and third party channels.
- Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders like monthly brand website performances via Omniture tracking, social media analytics, FnB promotion revenue generated, third party FnB collaborations, Hyatt Restaurant reports, paid social media and digital marketing campaigns
- Lead effective content management across all available channels, including brand website, OTAs, social media, mobile marketing and partnership programs
- Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
- Develop and manage all social media activity for the cluster and support departmental initiatives. Responsible for building a coherent social media strategy for the hotel and its outlets
- Responsible for overall reputation management, guide the operations teams with responding and handling guest complaints. Respond to customer postings on social media as appropriate, tackling any complaints and issues, ensuring 100% response rate and high rankings on third party review channels
- Be the marketing representative in the cluster during focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
- Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
- Conduct regular cluster marketing audits and updates to meet Direct Channel Health Check Audit requirements
- Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
- Manage and lead the marketing communications team on property, fostering a productive team culture and encouraging career growth
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