Head of Sales

Organization: Digital Training Center

Location: Riyadh, Saudi Arabia

About the Digital Training Center

The Digital Training Center is at the heart of Saudi Arabia's ambitious digital transformation initiatives. We are not just an educational institution; we are the essential strategic partner for major corporations and leading government bodies, empowering them to build the capabilities required for the Fourth Industrial Revolution.

Our solutions range from advanced Artificial Intelligence programs and smart factory workforce training to upskilling teams for data-driven logistics systems. Our mission is directly aligned with
Saudi Vision 2030

, and we are committed to developing the workforce's skills to meet the demands of the accelerating Saudi labor market. In this strategic context, we are seeking an exceptional leader to join us and steer our growth engine on this critical national journey.

Strategic Job Summary

To the strategic sales leader who sees an immense opportunity in Vision 2030:

We are the Digital Training Center, the driving force behind building the Kingdom's digital capabilities. We are seeking a
Head of Sales

to be the architect of our revenue engine.

This is not a traditional sales management role. It is a leadership position to build and scale our B2B, B2G, and B2C sales operations in the fastest-growing EdTech sector. If you are a leader who combines sharp strategic vision, precise data-driven execution, and possess an unparalleled network in the Saudi market, we want you to lead our team into the next phase of accelerated growth.

Leadership Duties and Responsibilities

The ideal candidate will direct and lead all aspects of the sales function, from strategy formulation to on-the-ground execution.

Strategy Development & Revenue Generation

This role assumes full responsibility for designing and executing the Center's comprehensive sales strategy.

·      Develop and own the Center's comprehensive sales strategy (B2B, B2G, & B2C), directly aligned with overall organizational revenue growth objectives.

·      Design and structure enterprise sales processes. This requires building long-term, complex, consultative sales cycles focused primarily on delivering a clear and measurable ROI for clients.

·      Oversee B2C sales channels, working closely with the marketing department to optimize digital funnels and increase program enrollment rates.

·      
Financial Performance Management:

Develop and build accurate sales forecasting, pipeline management, and establish ambitious yet realistic sales quotas.

·      
Pricing & Contracts:

Develop pricing strategies and contract structures for digital programs, and lead negotiations on complex contracts with major clients.

Team Leadership & Development

This is fundamentally a leadership role, requiring the building and inspiration of a high-performance sales team.

·      Recruit and build a world-class sales team possessing the right mix of digital, consultative, and execution skills.

·      Implement a continuous
coaching culture

and develop internal sales training programs. This is particularly vital in the EdTech sector, where deal success depends on a consultative approach focused on managing the client's long-term institutional commitment.

·      We are looking for a
"Sales Leader"

focused on transforming and developing people, not just a
"Sales Manager"

focused on tracking numbers. The candidate must be able to lead the team with inspiration, provide a clear vision, and use emotional intelligence to build a resilient work environment.

·      
Performance Management:

Establish clear systems for team performance management, accountability, regular evaluation, and rewards.

Market Analysis & Internal Alignment

The Head of Sales acts as a vital link between the market (clients and competitors) and internal teams (product and marketing).

·      Conduct periodic competitive and market analysis to understand the changing competitive landscape in the Saudi digital training market.

·      Act as the
"Voice of the Client"

within the Center, relaying market feedback to the product and curriculum development teams to ensure our offerings remain at the forefront of innovation and meet market needs.

·      Collaborate strategically with the marketing department to ensure high-quality lead generation and align marketing messaging with actual sales strategies.

·      Lead the
sales enablement

function, including the development of sales collateral and presentations that simplify complex technical concepts (e.g., AI, CRM) and help the team effectively communicate value.

Strategic Relationship Management

Given the relationship-driven nature of the Saudi market, this leader will be personally involved in building relationships at the highest levels.

·      Personally lead strategic and major deals from inception to closing.

·      Represent the Digital Training Center at the highest levels, building strategic relationships with senior decision-makers in the private and public sectors, especially with HR, L&D, and IT leaders.

·      Develop and manage strategic partnerships and sales channels to expand the Center's reach.

·      Act as a brand ambassador for the Center at key industry conferences and events.

Essential Qualifications for the Ideal Candidate

We are seeking an exceptional candidate who meets the following qualifications precisely. These requirements are
non-negotiable

to ensure success in this strategic role.

·      A minimum of 3 years of experience in sales.

·      Proven and successful experience in
sales leadership

within the
EdTech

,
SaaS

(Software-as-a-Service), or
E-learning / Digital Training

sectors.

·      Deep understanding and proven knowledge of the
Saudi Arabian market

. The candidate must
currently be based in Riyadh

.

·      A proven track record of building and owning a strong network of senior HR managers, L&D leaders, and decision-makers in the private sector and government entities in the Kingdom.

·      Full professional fluency in both
Arabic and English

(reading, writing, and speaking).

·      Bachelor's degree in Business Administration, Marketing, or a related field.

Technical and Leadership Skills

In addition to the qualifications, the ideal candidate must possess a set of advanced competencies:

Technical & Analytical Competencies

·      Advanced experience in using and structuring
CRM systems

(e.g., Salesforce, HubSpot) for pipeline management, data tracking, and analysis.

·      Strong ability to analyze sales data, using tools like advanced
Excel

, and preferably
Business Intelligence (BI) tools

(e.g., Power BI or Tableau) to turn data into actionable insights.

·      Experience in managing a modern
"Sales Tech Stack,"

including automation tools and sales engagement platforms.

Leadership & Strategic Competencies

·      Must be able to analyze the competitive landscape and develop long-term sales plans that go beyond immediate quarterly targets.

·      Exceptional and proven
negotiation skills

, required for closing complex, executive-level deals.

·      Proven ability to lead teams with
empathy and inspiration

, not just authority. Building a positive, resilient team culture, and understanding that true leadership is serving and enabling the team.

·      Superior
communication skills

for delivering persuasive presentations, resolving internal and external conflicts, and collaborating effectively across departments.