Cluster Director of Marketing

Operational Ownership
In this role, I will manage the efficient operation of my department to provide exceptional products and 
services within Six Senses brand operating standards and budget.
I will work strategically with the Cluster Director of Sales & Marketing to develop cohesive and productive goals 
for my department and establish procedures/guidelines to achieve them. I will maintain an overall 
consistency of the Company's vision, quality/standards and develop concepts consistent with brand 
identity.
My scope of work includes:

• Possesses comprehensive knowledge and skill in all aspects of marketing functions.

• Develop and execute marketing and multi-channel communication plans, calendars, and 
programs in partnership with the Sale, PR, Digital, E-Commerce, and RM Teams to ensure 
profitable growth.

• Research, analyze and monitor financial, technological, and demographic factors so that market 
opportunities may be capitalized on.

• Budget and allocate resources for communication programs that align with market research 
findings.

• Plan and oversee the hotel's advertising and promotion activities, including all marketing 
mediums e.g. Print, electronic, direct mail, for all areas (F&B, Rooms, Catering, Clubs, and Spa's) 
of the properties.

• Media negotiations/buy, planning, and creative development.

Secure partnership, sponsorship, contesting, and promotional opportunities.

• Analyze key metrics reports to align with strategies.

• Implement signature events and partnership activations with operational teams.

• Promotional materials/collateral/digital assets. Manage the creative, production, and 
inventories of materials for marketing, sales, in-house and third parties as required.

• Manage relationships with vendors.

• Manage creativity ensuring adherence to brand standards.

• Meet deadlines and budgets.

• Coordinate with in-house departments, including restaurants and bars, in the development of 
marketing promotional plans, content, collateral, and calendars to support KPIs.

• Partner with Digital and E-Commerce Cluster leaders to create a unique yet aligned social media 
voice for the hotel, that corresponds with the broader marketing positioning.

• Collaborate with Digital and E-Commerce at Home Office to market packages, promotions, and 
brand campaigns through online channels.

• Assist with copywriting, editing, and crafting of messaging for online content.

• Assist Sales and Catering in determining the ROI of initiatives and business decisions to further 
optimize profit.

• Reporting, Marketing Plans, and Budgets & generate statistical reports on marketing campaign 
performance.

• Develop the annual Marketing Plan and Budget with the DOSM and GM.

• Manage the marketing budget to ensure optimal execution.

• Keep abreast of industry trends and practices and update knowledge and skills to improve the 
product and service offering.

• Processes will be constantly assessed and reviewed to remain relevant, innovative and in 
keeping with Six Senses wellness and sustainability practices.

• Create and manage services, products and rates to remain relevant and in keeping with Six 
Senses wellness and sustainability practices.

• Lead a team of engaged and experienced hosts to provide the Six Senses exceptional standards 
of operation and service.

• Have a thorough knowledge of all facilities and services offered by the property including type 
of rooms available as well as their location and layout, selling status, rates, and benefits of all 
packages plans, credit policy of the hotel and reservation coding. 

• Prepare public relations budget with director of sales and marketing and manage in pursuance 
of public relations campaign.

• Create and executive innovative public relations and publicity programs that will increase 
revenue and awareness, creating a positive perception of the hotel, its spa, restaurants, services, 
hosts.

• Ensure programs address specific needs as outlined in the marketing plan and capitalize on 
unexpected opportunities as they arise. 

• Ensure that all resort promotions are in keeping with Six Senses brand image and reflect the 
highest level of professionalism in content and presentation.

• Responsible for directing and assisting the general manager with all crisis communications as it 
pertains to the media and external/internal guest during any hotel emergency or safety 
situation. 

• Serve as a spokesperson for the media. Provide timely and accurate responses when queried. 

• Stay abreast of news; launch proactive communications plan internally and share externally. 

• Maintain professional relationships with media and gain cooperation and respect to earn a 
reputation as a source of reliable, newsworthy information.

• Act as an advisory to management by tracking public attitudes and making general manager 
aware of the possible consequences of prospective decisions. 

• Use technology and manage social media platforms effectively to communicate and influence 
throughout the organization.