Marketing Head F&B

6 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia People First Consulting W.L.L Full time 120,000 - 180,000 per year

Job Summary:

The client seeking a highly experienced Marketing Head with a strong background in the KSA retail market to lead and develop our marketing strategies. The ideal candidate must possess deep knowledge of the Saudi market, proven expertise in retail marketing, and a strong leadership track record managing teams of marketing professionals. Arabic language proficiency is mandatory.

Key Responsibilities:


• Develop and implement comprehensive marketing strategies to drive brand awareness and sales growth across retail channels in KSA.


• Lead, mentor, and manage a team of Marketing Managers, Specialists, and Coordinators to ensure effective execution of campaigns.


• Oversee all marketing operations including ATL, BTL, digital, and in-store marketing initiatives.


• Conduct thorough market research and analyze consumer trends to tailor campaigns for the local audience.


• Manage marketing budgets and ensure ROI-driven campaigns.


• Collaborate with cross-functional teams including Sales, Merchandising, and Operations to align on brand objectives.


• Drive promotions, events, sponsorships, and seasonal campaigns to maximize customer engagement.


• Monitor competitors' activities and industry trends to maintain market leadership.

Requirements:


• Bachelor's/Master's degree in Marketing, Business Administration, or related field.


• 10+ years of marketing experience in the Retail industry, with a minimum of 5 years in a leadership role in KSA.


• Strong understanding of Saudi consumer behavior and retail dynamics.


• Proven ability to manage and inspire a high-performing marketing team.


• Fluency in Arabic (mandatory) and strong English communication skills.


• Expertise in digital marketing, CRM, and social media strategies.


• Excellent leadership, strategic thinking, and decision-making abilities.

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