Co-Brand Card Product Expert
24 hours ago
Our client is looking for an experienced Co-Brand Cards Product Expert to lead the strategic development, commercialization, and lifecycle management of cobranded card products. This role will play a key part in enhancing product performance, driving innovation, and ensuring compliance with industry regulations.
Key Responsibilities
- Manage relationships with strategic partners and ensure contractual deliverables are met.
- Coordinate with internal teams (legal, marketing, product) to align sponsorship terms with business goals.
- Maximize the value of sponsorship assets through campaigns that increase engagement and portfolio growth.
- Serve as the main point of contact for internal teams and external vendors.
- Lead cross-functional collaboration to ensure seamless campaign execution and alignment with strategic priorities.
- Facilitate steering committees and performance review meetings with senior management.
- Lead the design, launch, and management of cobranded card products tailored to market needs.
- Define product value propositions (CVPs), pricing strategies, and go-to-market plans.
- Support sales enablement through pricing recommendations, training, and sales tools.
- Ensure full regulatory compliance and smooth operational integration with payment systems and vendors.
- Monitor campaign and portfolio performance using KPIs such as spend uplift, activation rates, and customer engagement.
- Collaborate with analytics teams to extract insights and optimize strategies.
- Ensure superior customer experience and continuous product improvement.
Mandatory Requirements
- Proven experience in product launches, CVP development, and a strong understanding of regulatory frameworks (e.g., SAMA).
- Expertise in co-brand partner relationship management.
- Deep knowledge of card products (Debit, Credit, and Prepaid), profitability models, and key metrics.
- Excellent stakeholder management and cross-functional leadership skills.
- 10–15 years of experience in cards product or portfolio management.
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