Credit Card Product launch Manager

1. Term: 12 months
2. Job location: Riyadh, KSA
3. Role: Credit Card Product Launch Manager
4. Division: Cards & Payments
5. Reporting: Head of Card Products

Position Summary:
We are seeking a strategic and innovative Credit Card Product Launch Manager to join our Cards & Payments team in KSA. This role will focus on launching core credit card products, including co-branded offerings, ensuring each product is designed with competitive benefits and features that drive value and enhance the customer experience. The ideal candidate will lead end-to-end product launches, creating credit card solutions that are customer-centric and aligned with market trends.

Key Responsibilities:

1. Product Launch Strategy & Execution
   • Lead the planning, development, and execution of core credit card products and co-branded credit card launches.
   • Define launch objectives, timelines, and metrics, emphasizing high-impact features that address customer needs.
   • Manage the end-to-end launch process, ensuring seamless collaboration across technology, marketing, operations, and customer support teams.
2. Benefit & Feature Development
   • Design and implement compelling credit card benefits and features, including rewards programs, cashback, and travel perks, tailored to the preferences of KSAs customer base.
   • Collaborate with the product and loyalty teams to integrate value-driven features, such as point multipliers, exclusive discounts, and lifestyle benefits, to maximize customer engagement.
   • Stay updated on global trends in credit card features (e.g., flexible payment options, interest-free periods, digital wallet compatibility) to maintain a competitive product offering.
3. Credit Product Capability Enhancement
   • Develop and refine credit card capabilities, integrating features such as interest rate management, flexible payment terms, and enhanced security measures.
   • Innovate around credit-specific features, including credit limit flexibility, balance transfers, and installment plans, to deliver tailored financial solutions.
   • Ensure feature enhancements are practical, cost-effective, and aligned with the credit product strategy.
4. Market Research & Competitive Analysis
   • Conduct research to understand the preferences of credit card customers in KSA, focusing on benefits such as travel rewards, lifestyle privileges, and exclusive access.
   • Analyze competitor credit card offerings to identify gaps and opportunities, ensuring the banks products deliver superior value.
   • Use insights from research to inform product development and ensure features and benefits remain relevant and appealing.
5. Cross-functional Collaboration
   • Partner with Marketing, Compliance, Operations, Legal, and Technology teams to align on credit product requirements and launch strategies, with a focus on feature and benefit integration.
   • Coordinate with external partners for co-branded credit products, ensuring alignment on features and joint benefits.
   • Serve as the main point of contact for cross-functional teams, managing feedback, dependencies, and project momentum.
6. Performance Monitoring & Optimization
   • Track the performance of newly launched credit card products, analyzing customer usage, satisfaction, and the uptake of benefits and features.
   • Gather insights to refine and optimize credit card features based on customer behavior and preferences, identifying opportunities to increase engagement.
   • Provide insights and recommendations to leadership on credit product performance and areas for enhancement.
7. Regulatory Compliance & Risk Management
   • Ensure all credit card benefits and features comply with KSA regulatory requirements and align with local banking standards.
   • Identify and mitigate any risks associated with new credit card features, working closely with Compliance and Legal teams to address regulatory and operational challenges.

Qualifications:

• Bachelors degree in Business, Marketing, Finance, or a related field (MBA or relevant advanced degree preferred).
• 5+ years of experience in credit card product management or product launch within the financial services or payments industry.
• Proven expertise in credit card product development, especially around benefit and feature integration that drives customer value.
• Knowledge of the KSA banking landscape, particularly in credit card customer preferences and regulatory requirements.
• Strong project management skills with a demonstrated ability to coordinate complex, cross-functional product launches.
• Analytical thinker with a solid understanding of customer behavior and credit market trends.
• Excellent communication and presentation skills, with the ability to convey credit card benefits and value propositions effectively.