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User Acquisition Specialist
3 months ago
- Responsible for User Acquisition.
- Own strategy across paid marketing channels globally including the spend and performance of important budgets.
- Lead paid media planning and campaign development working within a fixed budget.
- Execute campaigns across various ad platforms including In-app ad networks, Google Ads, Facebook, Apple Search Ads, TikTok, etc.
- Set objectives, relevant KPIs for each campaign/channel and monitor them closely in order to adapt investment strategies, assets and content. Be able to estimate expected LTV.
- Be in contact with ad network representatives and work with them to learn best practices and optimize campaigns.