Assistant Director of Sales

2 weeks ago

Medina, Al Madīnah al Munawwarah, Saudi Arabia Crowne Plaza Hotels & Resorts Full time

About Us


At
Crowne Plaza*, we want our guests to feel able to do their best, achieve their goals and be recognized for their success.

We're Making Business Travel Work by Bringing Humanity to Business Travel.

We challenge the old world of business that's overly formal, rigid and where guests feel like a room number not a person.

We embrace the new world of business with caring and flexibility - through hotel colleagues who
Dare to Connect

Dare to Connect is how we describe the Service Style at Crowne Plaza hotels. It shows we're thinking and acting differently. We're connecting with guests - and each other - in a more personal way. We're showing our personalities (and sharing a little of ourselves) and learning more about the other personas a person, not as a room number or a co-worker.

When we
Dare to Connect, it means we:

Dare to Make the First Movewe are proactive and positivewe are the first to greet and say hello, and the first to take action and help our guests.

Adapt to the Momentwe might not be mind readers, but we can read our guest's moods and needs and then change our pace, tone and take action so we can help a guest when they need it.

Relate to Business Needswe know that Modern Business Travelers need to be productive, so we make sure we prioritize the right things that help our guests do what's important.

Enable Quality Downtimewe know our guests want more from their trip than just business, so we make an effort to get to know them and give them recommendations that help them make the most out of their free time.

Your day to day

JOB OVERVIEW


Support Head of Sales & Marketing Operations in providing guidance to the hotel sales and marketing team within the assigned area aim to drive hotel performance by fully utilizing corporate resources, strategic business planning and execution of marketing and sales plans and strategies which ultimately stimulate business demand and achieve ongoing enhancement in revenue growth.


Essential Duties and Responsibilities

Driving Hotel Performance:

  • Works closely with Regional General Managers, VP Operations / Regional Director of Operations, General Managers and hotel Directors of Sales & Marketing to conduct business reviews and develop marketing and sales strategies and tactics which support revenue maximization, enhancement of brands and returns to owners, shareholders and franchisees for new and existing hotels.
  • Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives.
  • Assist hotels in fully utilizing the available market intelligence for developing strategic plans and better understanding of the competition and the business trend.
  • Conduct periodical reviews on all hotels in the assigned area and identify hotels with a shortfall in revenue against budget or a downtrend in business. Work with the hotels on developing strategies and plans addressing the issues and follow through on the execution.
  • Work closely with Head of Sales & Marketing Operations and Revenue Management team on driving hotel performance with emphasis on high CTP hotels and key cities. Ensure that the hotels are making full use of the corporate resources and provided with full support from all disciplines.
  • Driving Cluster Initiatives in key cities to leverage on scale and resources. Such activities include sales, revenue management, cluster promotions etc.
  • Ensure that the hotels are fully utilizing the support from Regional Sales Team in pursuing business from key target segments and accounts.
  • Assist hotels in driving PCR contribution and utilizing the PCR database for promotions and awareness building.
  • Provide support to hotels on growing the system contribution by maximizing the use of all booking channels.
  • Work with New Hotels Opening Performance team in the development of the preopening sales and revenue planning of new hotels and to ensure that the plans are well executed. Keeps abreast of Sales & Marketing related best practices in the assigned area and take the initiative to share with other Area DOSMs and DOSMs.
  • Ensure synergy in the use of hotel operating systems, technology and sales practices and the sharing of best practices.
Brand Marketing

  • Assist Brand Director and the Brand Marketing Managers on special projects and new brand initiatives which include brand promotional campaigns, customer events, customer insight survey etc.
  • Assist hotels in developing of advertising and sales promotions and plans, which support the achievement of profitability objectives at the hotel level within the assigned area with the established brand values.
  • Works closely with the brand team to offer support to hotels on the execution and interpretation of the positioning of different brands to ensure the presence of a uniformed brand experience in the marketplace.
Talent Development

  • Responsible for identifying t

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