Senior Destination Marketing Director

2 weeks ago

Riyadh, Ar Riyāḑ, Saudi Arabia Red Sea Global Full time

Be the change. Join the world's most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

  • The Senior Director, Destination Marketing for The Red Sea will play a pivotal leadership role in orchestrating and integrating the efforts of the Brand, Content, PR & Media Relations, Social Media, and Marketing teams.
  • This role is critical for ensuring brand alignment and results-focused activities across all marketing initiatives to drive continuous engagement through always-on marketing strategies.

Job Responsibilities

Strategic Contribution

  • Define and direct the implementation of the annual business plan and targets and set the strategic agenda of the Red Sea Destination Marketing to deliver vision and mission, through building the destination brand.
  • Ensure that the strategy is translated into operational business plans for the Red Sea destination and monitor the performance and execution of those plans in order to achieve functional objectives and deliver the company's strategy effectively.

Integrated Marketing Leadership:

  • Oversee the cohesive functioning of the The Red Sea Brand, and always-on Marketing teams.
  • Ensure all marketing activities across these teams are in harmony with the destination's brand identity and strategic objectives.

Brand Oversight:

  • Lead the brand team to manage the destination brand, ensuring consistency and effectiveness in annual campaigns and activations.
  • Brand will serve as the final approval point for all marketing materials to guarantee brand alignment.

Content Strategy Coordination:

  • Lead with the content team to develop and implement a compelling destination narrative, defining key messages and stories across owned, earned, and paid channels.
  • Align PR and Social Media efforts with the content calendar to ensure a unified and impactful communication strategy.

Social Media and PR Integration:

  • Guide the Social Media team to foster audience engagement and community building.
  • Ensure the PR and Media Relations team's activities are synchronized with overall marketing efforts, enhancing media presence and reputation.

Always-On Marketing Focus:

  • Direct the Marketing team to maintain continuous marketing efforts, adapting strategies to market dynamics and audience behaviors.
  • Leverage data and analytics to refine and optimize marketing initiatives.

Budget

  • Lead the preparation of the loyalty program development and implementation budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon.

Policies, Systems, Processes, Procedures, Standards and Reports

  • Follow all relevant functional policies, processes, standard operating procedures and instructions to ensure that work is carried out in a controlled and consistent manner.

Safety, Quality & Environment

  • Apply safety, quality and environmental management policies, procedures, and controls to ensure employee safety, legislative compliance, delivery of high-quality products/service and a responsible environmental attitude.

Continuous Improvement

  • Contribute to the identification of opportunities for continuous improvement of department's systems, processes and practices considering 'international best practice', improvement of business processes, cost reduction and productivity improvement

Job Requirements:

Qualification and Experience

  • Bachelor's degree in marketing, business, or a related field.
  • Master's or MBA (Preferred)
  • Minimum 15 years of experience in marketing roles, with at least 5 years in an executive leadership position.
  • Proven track record of developing and executing successful tourism-focused marketing and brand strategies.
  • Extensive knowledge of the global tourism industry, including travel trends, consumer preferences, and competitive landscape
  • Extensive knowledge of digital marketing, social media, content creation, paid media, and traditional advertising.

Skills:

  • Exceptional strategic planning.
  • Analytical, and problem-solving skills.
  • Strong leadership, interpersonal, and communication abilities to effectively manage cross-functional teams.
  • Proficient in data analysis, budgeting, and financial management.

Job Context

  • Senior Destination Marketing Director will primarily be based in RSG HQ and may need to travel as needed.

For more information about Red Sea Global, visit:

  • Website:
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