Senior Specialist Brand Marketing Africa

1 month ago


Cape Town, Western Cape, Saudi Arabia adidas Group Full time

Key Responsibilities:

  • Plan and drive the execution of the local Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant.
  • Work closely with the brand comms manager to execute and follow through on brand campaigns in the local markets.
  • Support the ideation and creation of high quality, market relevant retail elements across the different Africa stores.
  • Support in the building of a locally relevant SPOMA and EIM partner portfolios in the different Africa markets.
  • Manage trade marketing responsibilities in alignment with Emerging Markets South Omni Manager
  • Support partner relationship management & strategy development. Including the scouting and securing of new, culturally relevant partners.
  • Creation of a digital advertising campaigns for markets with ECOM channels.
  • Work closely with Emerging Markets South Marketing team and line manager to develop and drive an aligned brand strategy for required countries.
  • Close collaboration with Africa Export team to ensure marketing initiatives supports the strategic business plan and delivers against the set KPI's.
  • Effectively manage external agencies to support the execution of the brand strategy.

KPI's:

  • Country Net Sales and Margin
  • Market Share in key categories
  • Brand Awareness and sentiment
  • Media and PR performance KPI's
  • Key partner activations

Key Relationships:

  • Emerging Markets South Africa Export Team
  • Manager Brand Comms Africa
  • Emerging Markets South OMNI Marketing Team
  • Emerging Markets South Africa Export Franchise Excellence Manager
  • Emerging Markets South Africa Export VM Excellence Lead
  • External Agencies

Knowledge, Skills and Abilities:

  • Solid Understanding of brand communication, marketing mix media, events, sponsorship, trade marketing, PR with a global brand or retailer sporting goods/lifestyle preferred.
  • Deep understanding of local market, brand landscape and youth culture.
  • Advance user of MS office suite of products.
  • Solid collaborative skill set and passion for marketing and retail.
  • Experience in working in a complex matrix organization.
  • Strong presentation and influencing skills.
  • Experience managing external agencies and partners.

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Marketing
  • Minimum of 3-5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management
  • Fluent in English


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