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Senior Specialist Brand Marketing Africa
2 months ago
Key Responsibilities:
- Plan and drive the execution of the local Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant.
- Work closely with the brand comms manager to execute and follow through on brand campaigns in the local markets.
- Support the ideation and creation of high quality, market relevant retail elements across the different Africa stores.
- Support in the building of a locally relevant SPOMA and EIM partner portfolios in the different Africa markets.
- Manage trade marketing responsibilities in alignment with Emerging Markets South Omni Manager
- Support partner relationship management & strategy development. Including the scouting and securing of new, culturally relevant partners.
- Creation of a digital advertising campaigns for markets with ECOM channels.
- Work closely with Emerging Markets South Marketing team and line manager to develop and drive an aligned brand strategy for required countries.
- Close collaboration with Africa Export team to ensure marketing initiatives supports the strategic business plan and delivers against the set KPI's.
- Effectively manage external agencies to support the execution of the brand strategy.
KPI's:
- Country Net Sales and Margin
- Market Share in key categories
- Brand Awareness and sentiment
- Media and PR performance KPI's
- Key partner activations
Key Relationships:
- Emerging Markets South Africa Export Team
- Manager Brand Comms Africa
- Emerging Markets South OMNI Marketing Team
- Emerging Markets South Africa Export Franchise Excellence Manager
- Emerging Markets South Africa Export VM Excellence Lead
- External Agencies
Knowledge, Skills and Abilities:
- Solid Understanding of brand communication, marketing mix media, events, sponsorship, trade marketing, PR with a global brand or retailer sporting goods/lifestyle preferred.
- Deep understanding of local market, brand landscape and youth culture.
- Advance user of MS office suite of products.
- Solid collaborative skill set and passion for marketing and retail.
- Experience in working in a complex matrix organization.
- Strong presentation and influencing skills.
- Experience managing external agencies and partners.
Requisite Education and Experience / Minimum Qualifications:
- University degree in Marketing
- Minimum of 3-5 years equivalent professional experience, ideally in Marketing with a focus on Brand Management
- Fluent in English
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