Admission Manager

5 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia proven Full time

Key Responsibilities

  • Ensure the Parent Liaison Team (PLT) captures and manages all new enquiries (calls, emails, online leads, walk-ins, etc.) in the CRM system from the date of receipt.
  • Ensure accurate and timely data recording, follow-ups, and lead nurturing to maximize enrolment conversions.
  • Respond to all new enquiries within one working day through phone or email, leveraging the CRM's call and sequence features.
  • Arrange and confirm school tours, ensuring prospective parents receive comprehensive pre-tour details.
  • Provide an exceptional and personalised school tour experience, highlighting learning stories, unique curriculum, and introducing academic staff to strengthen parent engagement.
  • Ensure prompt follow-up post-tour, including a thank-you email within one working day and a follow-up call within three days.
  • Organize and facilitate meetings with the Principal, assessments, or additional consultations within one week post-tour.
  • Track all admission activities in the CRM system, generating accurate reports and identifying conversion trends.
  • Ensure compliance of all student tracking and data with local requirements.

School Tours & Open House Events

  • Lead the planning and execution of weekly school tours and open house events.
  • Manage RSVP lists, tour groups, event schedules, and logistics.
  • Ensure school readiness, including cleanliness, setup, and coordination with catering services for refreshments.
  • Train and guide school coordinators to deliver consistent messaging and branding during school tours.
  • Collaborate with the academic and leadership teams to craft impactful parent presentations.
  • Oversee post-event follow-ups to enhance engagement and conversions.

Customer Experience & Retention

  • Provide exceptional customer service that reflects the culture and values.
  • Develop and maintain a personalized parent engagement strategy, ensuring a smooth transition from inquiry to enrolment.
  • Monitor and track student enrolment, agent referrals, and withdrawal trends, using insights to inform strategic decisions.

Technology & Professional Development

  • Ensure CRM system accuracy and maintain up-to-date records to facilitate reporting and forecasting.
  • Leverage CRM tools, such as sequences, workflows, and AI bots, to enhance engagement and conversions.
  • Conduct training sessions for new and existing Parent Liaison Team members to maintain best practices in customer experience and technology use.
  • Stay updated with the latest developments in education marketing, customer experience, and digital engagement tools.
  • Actively participate in induction courses and professional development sessions provided by HQ.

Marketing & Brand Representation

  • Ensure that the school website and marketing materials reflect accurate and up-to-date information.
  • Support branding and marketing initiatives, including digital campaigns, social media engagement, and media requests.
  • Regularly update AI bot templates and deploy targeted campaigns to nurture leads and improve conversion rates.
  • Represent at education fairs, networking events, and community outreach programs to build brand awareness and drive enrolment.

Qualifications & Skills

  • Bachelor's degree from a recognized university with at least 5 to 6 years of experience in a sales management, business development, or customer experience role within the education or service-oriented industry.
  • Experience in sales and admissions management is highly desirable.
  • Prior experience working in an international school environment is an advantage.
  • Strong understanding of the brand, its philosophy, and the Reggio Emilia-inspired approach.
  • Excellent written and verbal communication skills in English and Arabic.
  • A collaborative, proactive, and customer-focused mindset.
  • Strong ability to manage data, analyse trends, and implement effective strategies.
  • Results-driven with a hands-on approach to marketing and customer engagement.
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