Senior Executive

2 weeks ago

Riyadh, Saudi Arabia Spark Foundry Full time

Company Description

Spark Foundry is one of five global media agency brands within Publicis Media. The force of acceleration, or the speed of change is so strong today that it has the potential to leave industries including our own behind. So, at Spark Foundry we are working towards driving positive change. For ourselves, our clients and society in general We are an Acceleration Agency.

At Spark Foundry acceleration applies to every layer of our business. It refers to how we relish change, seek ever more innovative partners, embrace the increasing unknowns and continually learn, unlearn and learn everything again - all over again. We will continually live and work as if we are in beta (nerdy way for saying nothing is ever completed), in order to boost brand relevance for clients, drive brand value and grow their business and ours - today and in to the future. Our pursuit of what’s next will be relentless.

**Job Description**:
We are looking for a Senior SEO executive with 2-4 Years of experience. The Senior SEO Executive plays a central role in the SEO team and must have up-to-date knowledge on Keyword Research, Competitor - Back link Analysis, On-site, Off-site, data analysis, Guest Blogging, project reports, auditing, drafting presentations and client management. etc.

**Key Responsibilities**:

- Work hand on hand with the SEO operations’ hubs to implement the SEO strategies.
- Ability to work on SEO tools such as Ahref, Moz, AWR, Screaming frog.. etc.
- Work to design, test, analyze, optimize and scale SEO campaigns leveraging own experience, successes and industry trends.
- Develop and drive SEO strategy with a focus on increasing keyword ranking, prioritization & new traffic opportunities.
- Ability to put together audits that are relevant to the onsite and offsite SEO levers.
- SEO campaign management, ranging from day to day tasks (keyword reporting and performance, competitive analysis, site audits, content audits, etc.) to defining and implementing strategic components (SEO reviews, user analysis, keyword targeting models).
- Project manage SEO campaigns on program websites from conception through execution to analysis.
- Collaborate with team to leverage data in order to deliver insights about SEO.
- Report on SEO initiatives to project stakeholders with regular insights.
- Keep up to date on current SEO/SEM strategies through continuing education, seminars, subscriptions and self-study.
- Achieve client business objectives, helping them understand what is realistic, what obstacles may prevent them from achieving them, and what opportunities exist to expand beyond their goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Implement and administer search engine programs (XML sitemaps, shopping feeds, Google Search Console)
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Understands the complex web ecosystems and best practices and applies this knowledge to their work.
- Communication to team and management on project development, timelines, and results

**Professional Competencies**:

- Ability to clearly and effectively articulate thoughts and points
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills

**Qualifications**:

- 2-4 years’ experience in Search Engine Optimization (SEO)
- Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
- Experience working with popular keyword tools (Google, keywordtool.io, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in multiple CMS environments
- Knowledge of HTML/CSS and website administration
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

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