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Trade Marketing

1 month ago

Riyadh, Saudi Arabia Bupa Arabia Full time

**Role Purpose**:
To manage marketing relationships with Corporate and SME regional teams by planning and coordinating at a client level driving acquisition and retention through communication and engagement activations.

**Key Accountabilities**:
**Trade Marketing**:

- Coordinate the execution of Regional Client Retention Marketing Plans.
- Support in the development and delivery of Acquisition Sales toolkit to drive company value proposition while addressing client needs.
- Develop communication plans focused on brand, services, education, and regulatory updates.
- Point of contact for all Sales requirements including reporting and coordination between departments
- Support SME Recovery team with required marketing assets and activations.

**Reporting & Analysis**:

- Conduct analysis focused on Retention, Utilization, Satisfaction and Lapses to understand trends
- Report departmental activities for regular updates on operations.
- Conduct monthly functional budget reporting.

**Budget & Investment**:

- Support in the AOP budget planning for TM unit
- Participate in the long-term investment efficiency planning.

**Skills**:
**Skills**:

- Strong communication skills (verbal and written)
- Hands-on and execution attitude with ability to drive change and make things happen
- Project management skills (Business Acumen & Creativity)
- Customer Focus and Data Driven
- Presentation skills
- Bachelor’s degree in business marketing
- Experience in sales and/or per-sales management
- Experience in Customer Care is an advantage.

**Education**:
Bachelor’s degree in Business Marketing and related majors