Head of Marketing

4 days ago

Jeddah, Saudi Arabia Al-Ghazzawi Group of Companies Full time

POSITION DETAILS:
Position Title: HEAD OF MARKETING
Reports to: CEO
Department: MARKETING

KEY RESPONSIBILITIES:
Team Management (when applicable):

- Responsibility for the management of employees in the team (when applicable):

- Manage and direct day-to-day activities of direct report/s to ensure timely delivery of
activities.
- Provide on-going career development, support and coaching for direct reports.
- Provide feedback to team, and identify need based training requirements for direct
reports.
- Provide leadership to, and is accountable for, the development, performance and direction

of the marketing operations
Budgetary Responsibility:
Lead the budget setting process based on (a) annual forecasting, (b) Scope of the Project/s that is
being rolled out, on a turnkey basis, (c) initiatives planned.

CORE RESPONSIBILITIES:
Planning and Strategy:

- Work out the Marketing Operational strategy and roadmap.

JOB PURPOSE
As the Head Of Marketing, the individual is responsible for overseeing the planning, development
and execution of the organization's marketing, marketing communications and digital marketing
initiatives. He plays a vital role in a company’s growth and hasimportant responsibilities that range
from creative influence to helping in the business strategy development. Reporting directly to the
Chief Executive Officer, the Head Of Marketing’s primary responsibility is to generate revenue by
increasing sales through successful marketing for the entire organization, using market research,
pricing, product marketing, marketing communications, advertising and public relations. As a key
member of the senior leadership team, the Head Of Marketing will drive the development and
execution of a comprehensive marketing philosophy, business strategy and direction of the
organization. The position oversees the organization’s branding, digital & traditional marketing,
event planning, public relations and community outreach programs.

Operations:

- Lead the Marketing, Public Relations and Event Planning Departments in the development

and execution of marketing initiatives, communications, events, and campaigns that
elevate the Company brand
- Develop a comprehensive marketing strategy and execute a sophisticated marketing

plan, while effectively managing brand and reputational risk, to ensure the internal and
external brand is optimally aligned with the organization’s strategic objectives.
Spearhead the strategic and tactical execution of marketing campaigns, including design
of test/control segmentation, implementation of tests, tracking, results reporting,
analysis, and recommendation
- Overseeing social media marketing strategy and content marketing
- Align the marketing plans of the company with the other departments and ensure

coordination among all the departments
- Determining the KPIs and the OKRs of the marketing department. Periodic data collection

and analysis in order to make various decisions and evaluation of past plans.
Identification of trends and insights for the digital marketing campaigns and optimal
spending on the insights
- Plan the annual and quarterly marketing budget the of the company and ensure optimal

usage of the budget
- Create internal synergies to expand brand exposure and leverage relationships with

internal and external business partners
- Conduct thorough analysis on marketing ROI and successfully develop cost effective

solutions
- Conduct general market research to keep updated about trends and competitor’s

marketing movements and find insights to increase customer outreach. Continually
review changes to the market adjusting the marketing plan if necessary
- Work closely with sales and customer service teams to maximise customer satisfaction
- Become the organization’s agent towards external parties such as media, stakeholders

and potential clients and build strategic partnerships
- Provide tools and materials to enable the sales team to function effectively
- Manage and refine the organizations' social media presence
- Negotiate with media agencies and secure agreements on the production of promotional

materials
- Working with sales department to develop pricing strategies to maximize profits and

market share while balancing customer satisfaction.
- Works closely with other departments (internally) to promote efficient departmental

optimization.
- Staying up to date with MARTECH changes within the industry.

Reporting and Analysis:

- WIP and monthly reports on the on-going projects and operations.
- Project completion reports with lessons learnt and indicated action.
- Analyse and identify internal and external cost drivers and develop saving opportunities and

benchmarking of industry standards and practices.
Management of Third Party Service and Contracts:

- Lead the development and distribution of requests for proposals for third party services

based on marketing scope of work
- Lead the coordination of all functions with the RFP issuing and

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