Commercialization Manager

6 months ago

Riyadh, Saudi Arabia PepsiCo Full time

Overview:
**We Are PepsiCo**

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes **LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you.

Drive strategic transformation initiatives and outcomes on New categories as well as existing Categories to drive footprint in White Spaces in Saudi as a key member to deliver on the business’ Project Falcon ambition (i.e.: to become a $ 1 Bn business by 2027).

Lead brand strategy through rigorous planning, execution and monitoring marketing activities - to drive sales and share growth in line with overall corporate strategy and ambition

**Responsibilities**:

- Manage transformation of portfolio including positioning in the right demand space, product innovation, capability strengthening, impact delivery & stakeholder management
- Incorporate global best practices and provide guidance to brand teams (including development of launch toolkits) in marketing & branding efforts to enable a strong positioning
- Create overall strategy for launch of New categories - demand spaces, product proposition, anchor brand, communication plan, GTM strategy etc.
- Work closely with the Transformation Management Office Head ensuring regular updates, escalations & de-bottlenecking basis governance structure
- Lead cross-functional projects for the brand, liaising strongly with internal stakeholders (Sales, Marketing, R&D and Mfg.)
- Actively track financial benefits of the initiatives and highlight risks/ gaps to the leadership
- Conduct robust cost benefit analysis for each initiative to ensure overall economics are in line with organization objectives
- Identify inorganic targets to enhance right to win in new spaces through new categories category
- Own insight development, performance tracking and identifying opportunities for growth of the portfolio
- Assist in the development & execution of annual brand and communication plan to deliver brand targets
- Champion the new spaces portfolio - represent Saudi CU across different internal forums and meetings
- Manage existing product packaging updates and NPD pack designs ensuring the brand identity is adhered to
- Analyze consumer behavior, market trends & competitor activity to identify potential growth opportunities
- Drive innovation agenda for brand portfolio in collaboration with insights, research and production teams
- Drive brand positioning to win in anchor spaces - communication codes, A&M spend, destination portfolio, operating model

Qualifications:
**Experience/Education**
- Graduate/Post-graduate from premiere institutes preferably related to Business
- 9+ years of experience
- Prior FMCG brand marketing experience

**Competencies**

**Brand building & activations**
- Led new brand/sub-brand launch hands-on
- Drove strategic direction in creation of extensive & detailed brand plans
- Oversaw & managed BTL activities like pack design, PR, digital & shopper
- Involved in selection of appropriate media agencies to drive marketing agenda

**Stakeholder management**
- Strong cross-functional collaborator and influencing senior stakeholders & subordinates
- Exposure to internal commercials, financial acumen including brand P&L awareness

**Project management**
- Strong project management skills and ability to lead projects through business stage-gate process
- Experience of 3rd party agency mgmt.

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