Senior Brand Governance Coordinator

3 weeks ago


Riyadh, Saudi Arabia King Faisal Specialist Hospital and Research Centre Full time

Responsible to Identify, lead and manage various projects across the organization to optimize branding commercial processes, resources, structures and governance, while incorporating Accelerated Delivery Program techniques and principles into daily operations.

**Essential Responsibilities and Duties**:
1. Develops and implements brand standards and guidelines for all marketing and communication initiatives across the organization.

2. Performs a brand equity analysis to measure the brand's perceived value to customers.

3. Monitories adherence to brand guidelines and standards, identifying areas where improvement can be made, and providing guidance and education to teams.

4. Analyses Brand NPS scores and other customer satisfaction metrics to gauge brand perception and loyalty.

5. Conducts audits to ensure consistency of the brand across all customer touchpoints, including website, social media, collateral, and advertising.

6. Suggests and implements new features to develop brand awareness, like promotions and competitions.

7. Ensures that brand management strategies align with business objectives and support overall company goals.

8. Stays up-to-date with emerging trends and technologies in branding, marketing, and advertising.

9. Reviews regulatory compliance requirements and standards to ensure conformance with legal regulations and brand policy.

10. Manages the brand's online presence, including social media accounts and the company website.

**Education**:
Master’s or Bachelor’s Degree in Public Relations, Communications, Business Administration, Marketing, or related discipline is required.

**Experience Required**:
Five (5) years of related experience with Master’s, or Seven (7) years with Bachelor’s Degree is required.

**Other Requirements(Certificates)**:
Saudi Nationals Only.



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