Director of Marketing

4 days ago


المملكة العربية السعودية, Saudi Arabia Nana Direct Full time

**About Nana**:
Nana is an internet marketplace connecting customers with their favorite grocery stores, pharmacies and specialty stores. Our mission is to deliver the highest quality of online grocery customer experience with a sense of affection, care, and pride. Nana was established in 2016 and is headquartered in Riyadh, Ar Riyad, Saudi Arabia.

**Highlights**:
Nana funding: 188M SAR
Current funding stage: Series C
Nana backed by: STV, MEVP, Wamda Capital, Saudi Venture Capital, Impact46, Watar Partners

**A Marketing Director **is responsible for providing direction, guidance and leadership to a marketing department, develop and spearheading the strategic and operational activities and plans for attracting and retaining customers while promoting Nana as a business.

**Duties and Responsibilities**:

- Identify and understand customer segments
- Create communication flows to address different customer segments
- Evaluate and improve any and all communication flows
- Overseeing marketing department over all
- Evaluating and developing our marketing strategy and marketing plan.
- Planning, directing, and coordinating marketing efforts.
- Drive Optimization and cost spending efficiency from marketing campaigns
- Develop performance monitoring tools to manage the ROI on each campaign.
- Develop with operations commercial marketing promotions and discounts
- Communicating the marketing plan to all stakeholders and board.
- Researching demand for our products and services.
- Competitor research and provide solutions.
- Working with the operations department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Developing promotions with advertising managers.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
- Create reports regularly to showcase the performance of the CRM to management.
- Work closely with the product/tech teams on the development of the CRM tools.

**Requirements**:

- Bachelor’s degree in marketing or a relevant field.
- Experience in the CRM, Marketing Campaigns, Digital Marketing
- 10-15 years experience in a similar role.
- Analytical abilities
- Leadership abilities
- Advanced skills in Microsoft Excel
- Experience in Google Analytics is preferable


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