Group Brand Manager

6 months ago

Riyadh, Saudi Arabia Lilly Full time

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Group Brand Manager will be responsible for setting efficient brand strategy and ensuring proper planning and execution of Marketing programs to deliver unparalleled customer experience. He/She will act as partner and ensure high level of Launch readiness for internal and external stakeholders for upcoming pipelines in Obesity

The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the product strategy. Further the role will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy. In addition, the individual will be responsible to engage and partner externally with the respective key stakeholders in Obesity domain.

**Path/Level**:
P1-P3

**Main Accountability/responsibility**

**Analysis**:
Leads External market analysis/monitoring:

- Review marketplace data and make recommendations from brand/molecule implications and actions.
- Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
- Communicate information about the market and insights to support with brand strategy.
- Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.

Leads Internal analysis:

- Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution
- Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.

**Marketing Planning / **Product Launch readiness**
- Own the performance of Lilly Obesity portfolio in the affiliate
- Partner with the medical team and PRA team to create a master operational plan that identifies key milestones, highlights contribution work from functional partners & monitors and measures progress towards launch
- Identify and build strong relationship with key partners for the affiliate. Align on the RACI for partnership management with the Global team
- Identify the needs of the affiliates for training and support from the IBU and Global teams
- Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross
- functional experts and identifying opportunities/issues.
- Develops a strategic plan under guidance
- Leads in brand planning process and meetings
- Identifies gaps between strategy and clinical/publication/product development plans that effect the life cycle of the brand/molecule

**Planning / Customer plan and Customer experience**
- Lead Obesity CFT to develop customer plans for current portfolio and ensure world class launch for upcoming pipelines
- Adapt the Global customer experience map for the affiliate and lead a cross-functional team to implementation it in collaboration with the Customer Support Program team, IT and legal departments
- Lead cross-functional work to localize brand plan solutions for the affiliate including promotional Material development and approval including Core Claims, Sales Materials, Campaign
- Lead cross-functional work to determine best distribution strategy, including channel strategy (direct, pharmacy, e-commerce, etc) and kitting strategy
- Pro-actively partner with the Medical affairs team to develop a though leader engagement plan and Environmental shaping activities to ensure a successful launch for new molecules
- Pro-actively partner with the IBU and support functions to organize needed cross-functional workshops with IBU/Global
- Removes barriers that will prohibit Lilly Saudi Arabia from delivering a positive customer experience
- Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
- Develops a commercialization plan with guidance

**Implementation and execution of brand strategy**
- Ownership to update and reflect market strategy to reflect emerging/ changing trends
- Identifies and implements next generation customer engagement solutions in collaboration with Digital Marketing Manager
- Rec

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