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Public Relations

4 weeks ago

Jeddah, Saudi Arabia Bupa Arabia Full time

Understand industry consumer segmentation demographic/behavioral/psychographic
- Monitor competitor PR activity and spending
- Identify and understand emerging and new PR channels Track PR activity alerts in the medical insurance industry through agencies and recommend actions for specific situations
- Prepare a monthly report on PR activities and quarterly PR review through the PR agencies
- Support in building relationships with key stakeholders in leading PR vendors and channels to ensure understanding and alignment to company strategy
- Manage the network and connections to gain access to special deals and promotions for PR
- Identify improvements or weaknesses in brand health measures from PR perspective
- Support in the annual PR marketing strategy
- Execute PR events and communication offers to and of the company
- Issue briefs on relevant events and help evaluate the value of sponsoring and impact on business and branding
- Support in assigning the 3rd party event management company
- Include PR agencies in the communications and planning for all campaigns
- Support in monitoring and maintaining unit budget spending
- Participate in achieving and maintaining competitive rates across all PR activities with a pre-defined annual hard and soft savings target

**Skills**:

- Proficient in both Arabic and English language (written & spoken)
- Proficient in both Arabic and English language (written & spoken)
- Excellent computer skills with capabilities excel, power point and word
- Decision making skills
- Communication skills
- Experience in content development

**Education**:
Public Relations, Mass Communication, Marketing and any related majors