Brand Lead Cv

6 days ago

Riyadh, Saudi Arabia Bristol Myers Squibb Full time

At Bristol Myers Squibb, we are inspired by a single vision - transforming patients’ lives through science. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Excited to grow your career?

This position will be a key member of the Innovative Medicines & Hematology Business Unit reporting directly to the Business Unit Lead, MEA.

This is a standalone position and has no direct reports. It may require extensive travel (up to 30% of time).

**Position Responsibilities**
- Understand the overall business including business trends and BMS corporate strategy and contribute with execution in close interaction with Cross Functional Team.
- Accountable for the marketing of BMS CV brand in Saudi Arabia and Gulf Countries.
- Lead the cross functional team to support integrated business strategies & execution.
- Develops and implements innovative marketing strategies and tactics, ensuring completion on a timely basis and within agreed budgets.
- Analyzes and translates trends, threats, and opportunities in the marketplace in terms of long-term business implications.
- Champions annual brand planning to optimize market shares, while demonstrating superior forecasting analysis and control of brands expenditures.
- Drives change by challenging the status quo. Identifies gaps and thinks strategically to bridge the gaps.
- Interacts and builds strong working relationships with multiple stakeholders both internal and external.
- Builds and maintains strong relationships with key Thought Leaders and others within the medical community.
- Works with access to always ensure favorable pricing and reimbursement situations.
- Works with medical to align on Life Cycle Planning and deliver specific actions/programs as required.
- Trains and develops Field teams, as appropriate, on product/competitor knowledge and communication messages to the customers.
- Works to the highest levels of integrity and compliance, always adhering to BMS Standards of Business Conduct and Ethics.

**Role Qualifications**
- Bachelor’s Degree or equivalent. Preferred to be in a Pharmaceutical / Medical field

**Experience and Knowledge**
- 5+ years of pharmaceutical industry experience within competitive therapeutic field; Cardiovascular is preferred.
- 3+ years of Marketing experience.
- New Product Launches experience is highly preferred.
- Knowledge of Cardiovascular disease area.
- Demonstrates capacity to acquire scientific information and agility to absorb new concepts.
- Ability to develop, implement and execute innovative strategic and tactical marketing plans.
- Analyze data and ask insightful questions to make effective decisions-experiments.
- Ability to lead cross-functional teams, effectively communicating and influencing decisions with senior management.
- Ability to "flex" across different types of cultures, complexities, business situations and matrix partners.
- Broad and in-depth understanding of local and regional issues relative to the pharmaceutical industry.
- Strong project management, analytical and forecasting skills.
- Effective communication and presentation skills with the ability to create energy and excitement.
- Very good working knowledge of MS Office (Outlook, Word, Excel, PowerPoint).

**BMS Values**

**INTEGRITY**

We demonstrate ethics, integrity, and quality in everything we do for patients, customers, and colleagues

**INNOVATION**

We pursue disruptive and bold solutions for patients

**URGENCY**

We move together with speed and quality because patients are waiting

**PASSION**

Our dedication to learning and excellence helps us to deliver exceptional results

**ACCOUNTABILITY**

We all own BMS’ success and strive to be transparent and deliver on our commitments

**INCLUSION**

We embrace diversity and foster an environment where we can all work together at our full potential

**#LI-Hybrid**

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.

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