Integrated Marketing Manager

5 days ago

الرياض, Saudi Arabia Lucidya Full time

Lucidya is the leading platform for customer experience management in the Arab World, committed to helping businesses enhance their customer interactions and insights.

As the Integrated Marketing Manager for SMEs, you will play a pivotal role in driving Lucidya's growth by developing and executing comprehensive marketing strategies tailored to the specific needs and challenges of small and medium-sized enterprises (SMBs).

You will be responsible for creating and implementing targeted marketing campaigns that effectively reach and engage SMBs in pre-defined markets and verticals.

This role requires a strategic mindset, strong analytical skills, and a deep understanding of the B2B SaaS marketing landscape. You will collaborate closely with various teams within Lucidya to ensure alignment and maximize marketing effectiveness.

**Requirements**:
Key Responsibilities:
Strategy Development:

- Design and implement integrated marketing strategies that align with Lucidya’s overall business goals and resonate with SMB audiences.
- Conduct in-depth market research to identify trends, challenges, and opportunities within SMB sectors, ensuring that strategies are data-driven and relevant.
- Develop customer personas based on market insights to guide campaign creation and messaging.

Campaign Execution:

- Work with content team to develop compelling and relevant content (blog posts, case studies, videos) that addresses the specific pain points and needs of SMBs, enhancing engagement and conversion rates.
- Implement A/B testing strategies for various campaign elements to optimize performance.

Collaboration and Coordination:

- Work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment on goals and messaging and to facilitate smooth execution of campaigns.
- Act as the marketing lead for specific initiatives, coordinating with external partners, agencies, and vendors to enhance campaign reach and effectiveness.

Analytics and Reporting:

- Work with Marketing Ops to monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
- Utilize analytics tools to track engagement, conversion rates, and ROI, adjusting strategies as needed based on performance data.

Hands-On Implementation:

- Manage day-to-day marketing activities, including scheduling content releases, overseeing social media management, and coordinating promotional events or webinars with events marketing manager.
- Work with the content team to develop and manage a content calendar that aligns with marketing initiatives and key industry events for SMBs, ensuring timely delivery of materials.

Budget Management:

- Oversee the marketing budget for SMB initiatives, ensuring efficient allocation of resources and effective cost management.
- Evaluate and report on the financial performance of campaigns, adjusting tactics as necessary to optimize return on investment.

Skills & Qualifications
- 8+ years of experience in integrated marketing within the B2B SaaS space.
- Strong understanding of the SMB landscape, including their unique challenges and needs is a must.
- Excellent writing and communication skills, with experience creating a wide range of marketing collateral. Arabic is a Plus.
- Proficiency in CRM tools (Preferably HubSpot) and campaign management tools.
- Proven track record of developing and executing successful marketing campaigns targeting MENA-based SMBs.
- Excellent analytical skills with the ability to interpret data and make informed decisions. Experience with analytics tools (e.g., Google Analytics, HubSpot Analytics) is preferred.
- Strong project management skills with the ability to work cross-functionally and manage multiple stakeholders.
- Comfortable with both strategic thinking and hands-on execution

  • Marketing Manager

    1 week ago

    الرياض, Saudi Arabia Radisson Riyadh Airport Hotel, Riyadh - Marketing & Digital Full time

    Are you a passionate storyteller? Someone who wants to create unforgettable experiences through innovative marketing strategies? Then why not come and join us at the Radisson Hotel Group to Make Every Moment Matter, where our guests can relax and enjoy their stay! Our Marketing Team is composed of bold and dynamic professionals who blend their love for...

  • Integration Specialist

    5 days ago

    الرياض, Saudi Arabia Master-Works Full time

    **Key Responsibilities**: - Design and implement integration solutions that align with business strategies. - Collaborate with cross-functional teams to assess integration requirements and provide solutions. - Maintain and enhance existing integration frameworks and workflows. - Monitor integration processes for potential issues and implement...

  • Software Developer

    6 days ago

    الرياض, Saudi Arabia A Leading Holding Company In UAE Full time

    The Role **Requirements**: Personal Skills - Bachelor's degree in Computer Science, Engineering, or a related field. Master's degree preferred. - 2 years of experience as an Integration Developer, Integration Engineer, or similar role, with a strong focus on designing and implementing integration solutions. - Proven experience with integration platforms such...

  • Integration Developer

    3 weeks ago

    الرياض, Saudi Arabia Master-Works Full time

    **Responsibilities**: Integration Development: - Design, develop, and implement integration solutions using the webMethods suite, including Integration Server, Universal Messaging, Adapters (JDBC, SAP, etc.), and My webMethods. - Handle synchronous/asynchronous communication patterns, batch file processing, and complex integration scenarios. - Develop and...

  • Integration Architect

    1 week ago

    الرياض, Saudi Arabia athGADLANG Full time

    **ob Description: Integration Architect** **Location**: Riyadh, Saudi Arabia **Language Requirements**: Must be fluent in Arabic (reading, writing, and speaking) **Experience**: 7+ years in integration architecture and solution design **Role Overview**: We are looking for an experienced **Integration Architect** to design and implement robust integration...

  • Lead, Integration Support

    1 week ago

    الرياض, Saudi Arabia Mrsool Full time

    **Who are we❓** Welcome to the world of Mrsool! ✨ Where on-demand delivery meets unparalleled user needs to deliver anything you desire. As one of the largest delivery platforms in the Middle East and North Africa (MENA) region, Mrsool has captivated users with its unique and seamless experience, earning it the highest ratings among all major delivery...

  • B2b Sales Representative

    5 days ago

    الرياض, Saudi Arabia CORE Marketing Agency Full time

    **Job description** We are looking for a Saudi sales representative focuses on selling products or services from one business to another in the food and beverage industry. **Key Responsibilities**: - **Prospecting and Lead Generation**: - Identifying potential clients through various channels (cold calling, networking, referrals, online research). -...

  • System Integration Specialist

    5 days ago

    الرياض, Saudi Arabia Parsons Full time

    Parsons is looking for an amazingly talented **System Integration Specialist **to join our team. System Integration Specialist ensures seamless integration of various systems and technologies across the traffic management platform, including ITS and external systems. **What You'll Be Doing**: - Integration Planning: Develop and execute detailed system...

  • Digital Marketing Manager

    4 weeks ago

    الرياض, Saudi Arabia Corporate Research and Investigations Limited Full time

    **Overview**: This role involves end-to-end management of the digital marketing lifecycle, including research, campaign development, execution, monitoring, analysis, and continuous improvement to ensure optimal performance. A key aspect of the role will be promoting CRI Group's specialized services through various digital channels, such as Employ Smart️...

  • Data Integration Engineer

    7 days ago

    الرياض, Saudi Arabia Reactive Talents Full time

    Are you a skilled **Data Integration Engineer** with a passion for designing and optimizing ETL processes? We are looking for a highly experienced professional to join our team and lead the development of seamless data integration solutions that power critical business operations. As a Data Integration Engineer, you will design and build ETL pipelines,...

  • Integration Engineer

    2 weeks ago

    الرياض, Saudi Arabia Orange Business Full time

    **Votre rôle**: **Votre profil**: **Le plus de l'offre**: **Entité**: Orange Business International - Orange Business manages and integrates the complexity of international communications, freeing our customers to focus on the strategic initiatives that drive their business. Our extensive experience and knowledge in global communication solutions,...

  • Marketing Executive

    1 week ago

    الرياض, Saudi Arabia MUMUSO General Trading LLC (Westlake Group) Full time

    **Responsibilities** - Implement and manage comprehensive marketing strategies and campaigns, supporting the brand’s long-term objectives and working in collaboration with the Marketing Manager. - Lead the coordination and execution of product launches and promotional activities, ensuring effective campaign delivery and brand alignment and enhancing...

  • Integrations Operations Specialist

    2 weeks ago

    الرياض, Saudi Arabia Foodics Full time

    **Who Are We❓** - W_e Are Foodics!_ a leading restaurant management ecosystem and payment tech provider. Founded in 2014 with headquarter in Riyadh and offices across 5 countries, including UAE, Egypt, Jordan and Kuwait. We are currently serving customers and partners in over 35 different countries worldwide. Our innovative products have successfully...

  • Sales and PR Manager

    2 weeks ago

    الرياض, Saudi Arabia Four Bridges Marketing Company Full time

    Job description Are you passionate about outdoor sales and Event marketing? Do you thrive in dynamic environments and love bringing ideas to life? We have a fantastic opportunity for you to join our growing team at Four Bridges company. **Position Available**: Outdoor sales Representative **Location**: Riyadh **About Us**: At Four Bridges, we’re...

  • Marketing Manager

    1 week ago

    الرياض, Saudi Arabia Tahaluf Full time

    **Company Description** Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue. To scale at this pace requires impeccable local...

  • Marketing Manager

    6 days ago

    الرياض, Saudi Arabia Morni Full time

    We are seeking a highly skilled and creative **Marketing Manager** to actively execute and manage marketing campaigns across various channels. This role combines strategic oversight with hands-on execution, focusing on Arabic copywriting, social media management, basic graphic content creation, and managing the corporate brand on platforms like LinkedIn. The...

  • Marketing Manager

    3 weeks ago

    الرياض, Saudi Arabia lalamove Full time

    Lalamove is launching it's operations to the Kingdom of Saudi Arabia - Riyadh At Lalamove, we believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the...

  • Marketing Lead

    4 weeks ago

    الرياض, Saudi Arabia SOUM Full time

    **Job Title**:Marketing Lead **Type**:Full-time **Location**:Onsite, Riyadh Open to: **Department**:Growth **Reports to**:Chief Growth Officer **About Us** At Soum, we're on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease starting in the MENA market. We began with second-hand...

  • Marketing Manager

    2 weeks ago

    الرياض, Saudi Arabia SOFITEL Full time

    **Company Description** Sofitel Riyadh Hotel & Convention Center: A Symphony of French Elegance and Saudi Arabian Warmth** The Sofitel Riyadh is dedicated to providing a five-star experience characterized by luxury, elegance, and impeccable service. The hotel's commitment to personalized attention ensures that each guest's stay is not just comfortable but...

  • Account Manager

    2 weeks ago

    الرياض, Saudi Arabia Ogilvy Full time

    **About Ogilvy** **ACCOUNT MANAGER, Sports Marketing & Sponsorship** Wilson Hartnell, Ireland’s largest and one of the longest established PR agencies in Ireland, has a very exciting opportunity for an ambitious, creative and highly motivated Account Manager to join its Sports Marketing & Sponsorship team. The position offers an excellent career...