Social Media and Alumni Specialist

5 months ago


Hofuf, Saudi Arabia مدارس المجموعة العالمية (ISG) Full time

Position Description

SCHOOL / LOCATION

District Office

DIVISION / DEPARTMENT

Marketing Communications

POSITION TYPE

Support Staff

WORKS DAYS / HOURS

POSITION STATUS

Full time

SALARY CODE

Support Staff

ELIGIBLE APPLICANTS
- Saudi National

POSITION START DATE

As soon as possible

APPLICATION DEADLINE

Until filled

REPORTS TO

Sarah Alrehaimi, MarComm Manager

REQUISITION NUMBER

08-2324-133

Summary

Position Duties
- Demonstrate a commitment to the safety and security of children and young people (child protection).

**General**
- Raise awareness and promote the ISG district and individual school brands through close collaboration and partnership with the District Office departments and school site colleagues.
- Devise a social media marketing plan that aligns with ISG’s marketing plan and ISG events.
- Communicate the plan and coordinate deliverables with social media representatives at each school.
- Visit ISG schools on a regular basis to cover events when social media representatives are unavailable.
- Take photos and videos at events.
- Draft stories to cover these events either as blog posts, latest news, social media captions or as short video clips.
- Maintain a database of content (photos, stories) that can be used for multi purposes as needed by the district office and marketing and communications team.
- Monitor local media announcements and school media announcements from schools in the area and the Kingdom.
- Support the marketing and communications team and the district office when needed for other tasks.

**Social Media**
- Design and create content as needed for social media or presentations.
- Monitor and edit posts on social media channels (Instagram, Facebook) for four schools (ASD, BSD, ISG Dammam and ISG Jubail).
- Post on these channels on behalf of social media representatives when needed.
- Communicate and coordinate with social media representatives in other schools when possible.
- Post on the ISG Linked In page when needed.
- Write engaging social media captions.
- Ensure all posts, videos and captions abide ISG’s social media guidelines and ISG’s child protection policy.
- Create and implement social media plans for each platform that align with the ISG’s marketing plan.
- Develop and implement social media campaigns to promote special events and a positive image of ISG.
- Analyze the audience engagement data.
- Monitor, review and analyze social media accounts of local and international competitors (Twitter, YouTube, Facebook, LinkedIn) Identify insights, emerging trends, risks and impact on ISG, while also looking for opportunities for engagement.
- Work collaboratively with ISG Admissions team and ISG Teaching and Learning team when needed.

**Alumni Coordinator**
- Coordinate with ISG webmaster in the marketing and communications team to make announcements and update the alumni page on the ISG website.
- Reach out to alumni to collect stories, photos, and news to share on the website and social channels.
- Actively work to increase the number of alumni contacts in our database and number of followers on alumni channels
- Work with the district office to plan alumni events locally and internationally.
- Draft the [semi-annual/annual] Alumni Association Newsletter.
- Develop alumni marketing material.
- Plan events that engage our alumni with our students for networking opportunities and to share experiences. Conceptualize ideas, plan, liaise with suppliers, manage logistics, and present post-event reports. Note: This may include overseas travel.
- Plan, conduct or coordinate tours of schools for the Alumni.
- Work with the admissions team to capture graduate contact information before they leave their schools.
- Perform other duties assisted by your Manager.

Qualifications and Knowledge
- Minimum of Bachelor’s degree in a related field of study
- Knowledge and proficiency in photography.
- Knowledge of digital design fundamentals and best practices.

Experience and Skills

**Experience**
- Experience in Adobe Creative Cloud (including InDesign, Photoshop, Illustrator, and After Effects).
- Experience using Canva to design posts, stories, videos, invitations, etc.

**Skills**
- Self motivated, able to prioritize, and can work independently and as part of the creative team.
- Ability to work on and manage multiple projects simultaneously under deadlines with a willingness to receive direction, adapt quickly, and give feedback.
- Punctual and on top of their tasks.
- Highly developed organizational skills.
- Excellent command of English both written and oral.
- Outstanding written and verbal communication skills.
- Enthusiasm for creative opportunities and projects that will help deliver value and promote our schools.
- Strong attention to detail.



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