Exhibition Director

7 months ago

Riyadh, Saudi Arabia Tahaluf Full time

**Company Description**

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.

Be part of something BIG Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat, as well as establishing Saudi-born brands, such as InFlavour, a not-to-be-missed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:

- Work within a highly dynamic business with the energy and style of a start-up
- Be part of building a business that is launching new products and events at scale
- Grab an opportunity to accelerate your career and make a real impact.

The Exhibition Director is responsible for overall event delivery, collaborating with the event team plan and execute events in line with strategic plans, brand guidelines and within budget. They will lead the achievement of event targets through effective team management and coordination with the senior event management team and identify opportunities for event growth as well as increasing revenue. The Brand Director will develop innovative ideas for event features and content to attract and enhance visitor/exhibitor experience. Effective people management practices are expected in order to drive continuous performance and results.

**Job Summary/Responsibilities Key Performance Indicators**
- Achievement of event targets in accordance with event budget.
- Regular communication & reporting of progress and results to the senior management team.
- Visible team management and leadership (e.g. Objective setting, training assessments, coaching, feedback and appraisals).
- Demonstration of event growth including increasing, visitors, exhibitors and non square meter sales.
- Development/enhancement of event features and content to achieve & improve visitor/exhibitor satisfaction ratings.

**Main Duties & Responsibilities**:
EVENT MANAGEMENT
- Develop the event strategy in conjunction with the senior management
- Transferring the strategic objectives into tactical plans and leading the execution of these across sales, marketing, content, and operations
- Support the design and delivery of outstanding customer experience, creating innovative and interactive experiences
- Ensure that the planned exhibition growth and targets are achievable with available resources
- Create event content and features with the team that will ensure longer term visitor interest and or commercial success,
- Provide accurate and timely reporting of event KPI’s and forecasts
- Provide market, competitor, product & visitor intelligence

EXHIBITION FINANCE AND ACCOUNTING
- P&L responsibility; control and manage exhibition costs within budget through monthly reviews with team members
- Liaise with the finance team to ensure compliance with event budget; track and document all revenue and cost transactions

CONFERENCE
- Oversee content development in conjunction with the Conference Director - Ensure fresh and innovative content is being developed to elevate the show
- Involved in conference themes, strategy and positioning to ensure alignment with the overall exhibition
- Overseeing speaker logistics team, executing VVIP service for international speakers

EXHIBITION SALES
- Collaborate closely with event sales lead to recommend and implement agreed sales strategy including territory and account planning
- Monitor sales performance and tracking vs. forecasts closely to anticipate changes compared to forecasting
- Deliver agreed revenue targets by value and volume

EXHIBITION MARKETING
- Work directly with the Marketing Direc

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