Oncology Brand Management
2 months ago
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
**Job Summary**:
Oncology Brand Management - will be responsible for setting efficient brand strategy and ensuring proper planning and execution of Marketing programs to deliver unparalleled customer experience. Leverage Lilly brand perception among the oncology domain as a partner in managing patients and ensure high level of new product Launch readiness for internal and external stakeholders for upcoming pipelines in Oncology and Haematology.
The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the product strategy. Further the role will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation, and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy. In addition, the individual will be responsible to engage and partner externally with the respective key stakeholders in oncology and haematology area.
**Path/Level**:
P1-P3
**Main Accountability/responsibility**
**Analysis**:
Leads External market analysis/monitoring:
- Review marketplace data and make recommendations from brand/molecule implications and actions.
- Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.
- Communicate information about the market and insights to support with brand strategy.
- Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target.
Leads Internal analysis:
- Leads the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution.
- Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.
**Planning**:
- Leads and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross
- functional experts and identifying opportunities/issues.
- Leads and develop a strategic plan.
- Participate in brand planning process and meetings.
- Identifies gaps between strategy and clinical/publication/product development plans that effect the life cycle of the brand/molecule.
**Marketing Planning**:
- Leads in driving a strong and effective cross-functional planning and incorporates global and IBU (International Business Unit) direction.
- Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and ‘moments of truth’ to develop local marketing plans with clear objectives.
- Identifies and applies the ‘Launch readiness framework’ to prepare for launch success in line with local market needs.
- Plans brand activities in line with local processes and policies to ensure positive customer experience.
- Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience.
- Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.
- Develops a commercialization plan with guidance of global and IBU (International Business Unit)
- Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends.
- Ensures brand tactics and insights are data driven.
- Identifies insights for brand partnership with Lilly Market Research (LMR)
**Implementation and execution of brand strategy**
- Ability to update and reflect market strategy to reflect emerging/ changing trends.
- Identifies and implements Omnichannel brand solutions in collaboration with Digital Marketing.
- Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.
- Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly.
- Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines.
- Influence decision making cross-functionally, particularly as it pertains to developing insights-based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership
- Manages vendors and groups involved
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