Oncology Brand Manager

6 months ago

Riyadh, Saudi Arabia MSD Full time

Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people with cancer across the globe.

In this critical role in the Oncology cross-functional team with primary responsibility of the marketing and promotional efforts supporting a selected product indications, you will closely collaborate with the sales team and market access function to implement the Oncology Business Unit Strategy. Furthermore, you will work together with Medical team to provide critical customer insight and a coordinated approach to the implementation of promotional and non-promotional field based activities.

**Responsibilities include but will not be limited to the following key activities**:

- Accountable for the successful delivery of the marketing strategy and tactics to deliver performance across selected product indications.
- Analyze local market and identify commercial opportunities; allocate resources and manage budgets.
- Develop strategies for major accounts; track, monitor progress and adjust activities accordingly.
- Lead alignment between different cross functional teams.
- Ensure cross functional team Plans (Sales, Medical, CDx, Market Access, Communication & Regulatory are in line with brand / franchise local strategic priorities).
- Understand and articulate the Customer Buying Process, execute Customer Segmentation, and targeting.
- Lead local customer teams for brand and align around local brand /franchise strategy.
- Implement regional & global marketing strategy for the brand locally.
- Develop country PP - Marketing Tactics, Channel Mix, PA, Resources Sections.
- Provide forecasting, track local initiatives and utilization of local promotion budgets (oversight).
- Utilize materials developed by the global and customize it to local market.
- Search for new and innovative ways of interacting with the customer.
- Understand the Customers Channel Preferences and develop and deliver innovative programs and services in line with customer needs.

**Qualifications**:

- BS/BA degree In Pharmacy (Licensed Pharmacist).
- At least 3 years of experience in the pharmaceutical market.
- Strong track record of Marketing Experience is preferred.
- Saudi Arabia Market Experience is a must.
- Oncology sales or marketing background is a plus.
- Fluent spoken & written English is a must.
- Excellent written and verbal communications skills.
- Understands and effectively communicates with internal cross functional team as well as external customers.
- Strong understanding of the business and regulatory environment in which company competes and communicates.
- Demonstrates initiative, strategic thinking and creative problem-solving skills.
- Ability to work under stringent timelines and due dates in the most effective and efficient manner.
- Must have a demonstrated ability to brand, promote and market products and concepts.
- Demonstrated effective organizational and communication skills are required.

**Key Competencies**:
**Technical**:

- Analytical skills with strong business acumen.
- Marketing analysis & communication.
- Strategic thinking.
- Creative, innovative and has the ability to motivate others.
- Excellent in handling PowerPoint & Excel.

**Behavioral**:

- Drive results.
- Foster collaboration.
- Planning and organizational skills.
- High-end interpersonal skills & customer centricity.
- Focus on customer & patients.

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
No relocation

**VISA Sponsorship**:
No

**Travel Requirements**:
25%

**Flexible Work Arrangements**:
**Shift**:
**Valid Driving License**:
**Hazardous Material(s)**:
**Requisition ID**:R270079

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