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Search Growth Specialist

3 weeks ago

Riyad Al Khabra, Saudi Arabia MINDFREE Consulting | Insurance Talent Hub Full time

Omniful is a pioneering operations platform that has revolutionized the way businesses manage their supply chain. Our innovative solution brings together all the operating systems that are normally scattered across a company, enabling retail, logistics, D2C brands, and e-commerce businesses to scale efficiently and enhance customer satisfaction through a unified, vertically integrated solution.

We are seeking a skilled Search Growth Specialist to play a pivotal role in scaling Omniful's acquisition channels through strategic search marketing. In this role, you will be responsible for managing and optimizing search engine marketing (SEM) and search engine optimization (SEO) initiatives to drive qualified traffic, increase conversions, and support pipeline growth.

Your focus will be on developing and executing SEM strategies across Google Ads, Bing, and other relevant search platforms. You will also conduct keyword research, ad copy testing, bidding strategies, and budget allocation to ensure maximum impact and efficiency.

A key aspect of this role is analyzing and reporting on SEM performance, utilizing data to make strategic adjustments and enhance performance metrics like click-through rates (CTR), cost-per-click (CPC), and cost-per-lead (CPL). You will also collaborate with our Content Marketing and Product Marketing teams to optimize website content, blog posts, landing pages, and other assets for relevant keywords and search intent.

This is an exciting opportunity to join a fast-scaling company at the forefront of operations and supply chain management. You will have a significant influence over strategic revenue initiatives and will be part of a team committed to continuous improvement, creativity, and excellence.