Digital Marketing Strategy Executive

5 days ago


Makkah, Makkah Province, Saudi Arabia Agoda Full time

About Agoda

We're Agoda, an online travel booking platform that connects travelers with a global network of hotels and holiday properties worldwide. Our mission is to make travel easy and rewarding for everyone.

We have 7,100+ employees representing 95+ nationalities in 27 markets. Our diverse team fosters a work environment rich in creativity, collaboration, and experimentation.

The Opportunity

The B2B Marketing team at Agoda seeks a Marketing Strategy Analyst (B2B Content Strategy). This role plays a pivotal part in defining and executing our product marketing strategy, ensuring our products resonate with our target audience and achieve market success.

Key Responsibilities

  • Develop and Implement Product Marketing Strategy: Working on comprehensive strategies and materials that engage B2B audiences, elevate brand awareness, and deliver tangible business results across multiple business units.
  • Craft Compelling Product Messaging: Developing messaging and positioning that differentiates our products in the market.
  • Project Management of Cross-Functional Initiatives: Ensuring alignment and effective communication among all stakeholders while managing cross-functional projects.
  • Performance Analysis: Analyzing product and channel performance metrics to refine marketing strategies and enhance product offerings.
  • Enhance Sales Materials and Strategy: Designing and executing go-to-market plans for product launches, including promotional campaigns, sales enablement, and training.
  • Conduct Market Research: Identifying partner needs and market trends to develop a competitive positioning strategy.
  • Craft Engaging Presentations: Designing and managing high-impact presentations that effectively convey Agoda's brand story and core strategies to partners and C-suite executives.


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