Tourism Authority Marketing Director

4 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Saudi Tourism Authority Full time
Saudi Tourism Assistant General Manager - Global Campaigns

We are seeking an experienced marketing professional to join our team as a Global Campaigns Assistant General Manager. In this role, you will be responsible for developing and implementing marketing programs tailored to the specific needs and preferences of core market audiences.

The successful candidate will collaborate with internal teams and external agencies to execute high-impact campaigns across multiple channels. Market research and consumer behavior analysis will be conducted to refine campaign strategies, and key trends, audience preferences, and market challenges will be identified to enhance campaign effectiveness.

Campaign performance metrics will be monitored and analyzed, and areas for improvement will be implemented. Continuous optimization strategies will be employed to maximize reach, engagement, and conversion rates.

Regular reports on campaign effectiveness and KPIs will be provided to senior management. A strong working relationship with cross-functional teams is essential for seamless campaign execution.

Key Responsibilities:

  1. Developing and implementing marketing programs.
  2. Ensuring all campaign activities align with Saudi Tourism Authority strategic objectives and marketing guidelines.
  3. Collaborating with internal teams and external agencies to execute campaigns.
  4. Conducting market research and consumer behavior analysis.
  5. Identifying key trends, audience preferences, and market challenges.


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