Content Strategy Role
5 days ago
Vision and Mission
At VML South Africa, our vision is to be a beacon of innovation and growth in an ever-evolving world, delivering end-to-end solutions that result in revolutionary work.
Our mission is to combine our expertise in communications, commerce, consultancy, CRM, CX, data, production, and technology to create a culture that values connection, belonging, and the power of differences, driving not just marketing, but meaningful experiences that resonate in every action and interaction.
Job Duties
A Content Developer creates, curates, and manages content across various platforms to support business goals, enhance user engagement, and improve brand visibility.
This role requires a combination of writing, editing, and technical skills, as well as the ability to work collaboratively with cross-functional teams, analyzing content performance to make data-driven decisions for future content strategies.
Main Accountabilities:
- Develop high-quality, engaging, and informative content for social media, marketing materials, and other digital platforms.
- Research industry trends, audience needs, and competitor content to create content strategies that align with business objectives.
- Write and edit copy for various purposes, ensuring clarity, accuracy, and adherence to brand tone and style in English.
- Collaborate with design, SEO, and marketing teams to ensure content is optimized for performance and user experience.
- Create and maintain content calendars to ensure timely delivery of content across multiple platforms.
- Review and update existing content to keep it relevant and aligned with current business goals and strategies.
- Work with stakeholders to understand content requirements and objectives, tailoring content to specific target audiences.
- Monitor content performance using analytics tools and adjust strategies to improve engagement, reach, and conversions.
- Ensure all content follows company guidelines and industry best practices.
- Proofread and edit content for accuracy, grammar, spelling, and formatting.
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