Digital Content Strategist

4 days ago


Riyad Al Khabra, Saudi Arabia Dailymealz Full time

As a Digital Content Strategist at Dailymealz, you will play a pivotal role in shaping the company's digital presence. With guidance from our strategic and creative team, you will be responsible for developing content strategies and creating engaging content across all social media channels. Your expertise in analyzing data and tracking performance will help optimize our online campaigns to drive positive engagement and strengthen web traffic.

Responsibilities:
  1. Stay up-to-date with local, regional, and international trends to capitalize on our campaigns and collaborate with our graphic design team to generate eye-catching and engaging content.
  2. Work closely with our communications team to source editorial content, videos, photos, press releases, reports, etc., to translate them into creative and engaging digital content.
  3. Pitch story ideas based on audience trends and offer insights for social framing.
  4. Generate monthly reports on the performance of our social accounts and wrap-up reports on paid campaigns.
  5. Collaborate with our design, SEO, paid social, designer trade, and content teams to generate support where needed.
  6. Utilize graphic design software to create engaging content that increases brand loyalty and drives user interaction on digital platforms.
  7. Develop creative ideas for marketing content and website content for Dailymealz promotional material and distribute it through various online and offline channels.
  8. Execute social media campaigns and track ROI for marketing campaigns.
  9. Network with industry experts and potential clients to raise brand awareness.
  10. Analyze the performance of all posts to optimize and enhance their performance based on their objectives.
  11. Report any new insights and raise flags regarding recurring perceptions and concerns.
  12. Moderate user-generated content and messages appropriately, based on company and community policies.
  13. E nsure uniform content and tone of voice for landing pages, graphics, and other elements within our communities.
  14. Engage with users through social media to respond to comments, posts, tweets, and mentions, addressing customer concerns and providing positive interactions on Facebook, Twitter, and Instagram.
  15. Use data to identify insights and build compelling strategies to drive positive engagement.


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