Healthcare Marketing Strategist

5 days ago


Riyadh, Ar Riyāḑ, Saudi Arabia Glance Full time

We are seeking a skilled and experienced Digital Marketing Professional with a strong background in healthcare marketing to join our dynamic team at Glance.

Job Overview

The ideal candidate will have a proven track record in implementing effective digital campaigns, creating compelling content, and leveraging multilingual expertise. A solid understanding of healthcare industry trends and marketing tools is essential.

Responsibilities
  • Campaign Planning:

Develop and execute data-driven campaigns to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).

  • Strategize and implement B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility.
  • Develop and execute cold outreach strategies to identify, engage, and convert high-quality leads.
User Experience Optimization:

Analyze user behavior using tools like Hotjar and Microsoft Clarity to identify drop-off points or friction in user journeys.

  • Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
  • Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
Audience Insights:

Identify and develop detailed audience personas based on research and data.

  • Tailor marketing strategies to resonate with different healthcare stakeholders.
  • Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.


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