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5 days ago
We are seeking a skilled and experienced Digital Marketing Professional with a strong background in healthcare marketing to join our dynamic team at Glance.
Job OverviewThe ideal candidate will have a proven track record in implementing effective digital campaigns, creating compelling content, and leveraging multilingual expertise. A solid understanding of healthcare industry trends and marketing tools is essential.
Responsibilities- Campaign Planning:
Develop and execute data-driven campaigns to maximize visibility, drive targeted traffic, and ensure a strong return on investment (ROI).
- Strategize and implement B2B SEO, SEM, and PPC campaigns for SaaS solutions to maximize visibility.
- Develop and execute cold outreach strategies to identify, engage, and convert high-quality leads.
Analyze user behavior using tools like Hotjar and Microsoft Clarity to identify drop-off points or friction in user journeys.
- Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
- Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
Identify and develop detailed audience personas based on research and data.
- Tailor marketing strategies to resonate with different healthcare stakeholders.
- Craft campaigns that address the unique needs and challenges of the Saudi Arabian healthcare market.
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