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Regional Marketing Manager

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Bio-Rad Laboratories, Inc Full time
About the Role

Bio-Rad Laboratories, Inc. is seeking a highly motivated and result-oriented Regional Field Marketing Manager to join our team in Riyadh.

This role offers an exciting opportunity for a passionate individual who wants to make a real difference in people's lives by working with products that have a tangible impact.

  1. Oversee field marketing activities for a region with sales exceeding $50 million.
  2. Lead the execution of the Global Field Marketing Strategy within the EEMEA region.
  3. Analyze complex problems and develop effective solutions without precedent.
  4. Enable sales teams to activate Go-to-Market strategies.
  5. Manage, develop, and mentor a field marketing team.
  6. Direct a team of 3-5 marketing individuals.
  7. Execute regional marketing tactics that support the global field marketing plan.
  8. Maintain alignment with product marketing teams to ensure consistent branding and messaging for regional programs.
  9. Collaborate with regional sales leaders to harmonize local strategies with global marketing plans.
  10. Analyze the sales cycle, channel mix, and customer segmentation to optimize the selling process across different customer segments and personas.
  11. Ensure successful lead/opportunity capture, nurture, and delivery to sales teams.