Regional Marketing Lead
4 days ago
Anghami Inc. is a leading multimedia streaming platform, connecting a community of over 120 million users in the Middle East and North Africa (MENA) region. Founded in 2012, we're passionate about building experiences that empower users to explore, connect, and share through entertainment.
We've created a powerhouse by joining forces with OSN+, the region's go-to platform for premium video streaming. With top partnerships with studios like Warner Bros. and NBC Universal, OSN+ brings exciting entertainment to our ecosystem, offering a complete experience for millions of users.
The KSA Marketing Manager will play a crucial role in leading and executing marketing strategies in Saudi Arabia to drive brand awareness, customer engagement, and revenue growth. This individual will oversee local marketing campaigns, digital initiatives, market research, and work closely with regional teams to align efforts with our overall brand strategy.
Job Description:
As the Regional Marketing Lead, you will be responsible for developing and implementing comprehensive marketing plans and strategies for the KSA market. You will collaborate with Brand Directors to ensure alignment with MENA marketing objectives while addressing local market needs. You will identify new opportunities for growth, customer acquisition, and retention specific to the KSA region.
Your key responsibilities will include:
- Developing and executing marketing strategies to drive brand awareness, customer engagement, and revenue growth.
- Leading efforts to build, enhance, and maintain the company's brand image in the KSA market.
- Overseeing digital marketing campaigns across various platforms and monitoring digital trends.
- Leveraging market research to understand customer needs, preferences, and behavior specific to the KSA market.
- Managing the marketing budget for KSA and allocating resources effectively across different marketing channels.
- Collaborating with external agencies and partners for campaign execution, events/activations, and internal stakeholders cross-functionally.
- Organizing and managing local events and activations to increase brand presence and engage with the KSA targeted audiences.
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