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GCC Marketing Specialist

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We are looking for a highly skilled Marketing Manager to develop and execute social media strategies for our GCC Beauty business. The ideal candidate will have a passion for beauty and the middle east region and be able to build a thorough understanding of what drives a customer to shop Premium Beauty products via analysis of on-platform customer data and awareness of current market trends.

Main Responsibilities:
  1. Social Media Strategy Development: Create and implement social media strategies that increase engagement and visibility for category priorities through COOP and brand-focused initiatives.
  2. Brand Partnership Management: Manage and execute content partnerships, including customized calendars, performance tracking, and brand-specific activations.
  3. Public Relations: Spearhead execution and reporting of Amazon Beauty media activations driving organic and paid media coverage through press releases and more.
  4. Video Content Creation: Optimize video creation for products and product categories by streamlining brand videos, overseeing video generation in-house, streamlining video database, identifying content whitespaces, and conducting performance analysis.