Marketing Director

7 days ago

Riyadh, Ar Riyāḑ, Saudi Arabia Leader Investment Group (LIG) Full time
Job Title: Marketing Manager

We are seeking a highly skilled Marketing Manager to join our team at Leader Investment Group (LIG). The ideal candidate will have a deep understanding of building a lifestyle consumer electronics business in the Middle East region.

Key Responsibilities:
  1. Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing strategy to drive business growth in the Middle East region.
  2. Joint Marketing Programs: Design and execute revenue-generating joint marketing programs with our channel partners to support customer acquisition targets and revenue goals.
  3. Market Analysis: Conduct pre and post-program analysis to drive improvement and optimize marketing efforts.
  4. Product Marketing: Develop and execute product marketing plans, campaigns, and sales-generating programs to increase brand awareness and drive sales.
  5. Forecasting and Budgeting: Maintain forecasts on all product-related marketing spend and manage to budget to ensure effective resource allocation.
  6. Metrics and Analysis: Develop and analyze metrics on product marketing spend and return at both a program level and by key accounts to inform future marketing decisions.
  7. Channel Activities: Support Category Sales Managers with planning and execution of channel activities and events to drive business growth.
  8. Content Creation: Assist in the creation of external-facing sales and marketing materials in support of partner programs and customer-facing activities.
  9. PR and Communications: Help drive PR-related activities to promote awareness of the Lectronic innovations brands, influencers, media, and communities.
  10. Brand Guidelines: Ensure all channel marketing communications and content align with Lectronic innovations category brand guidelines and strategies.
  11. Competitive Analysis: Track competitive channel marketing programs as well as market and channel trends, and adjust strategies accordingly.
Requirements and Qualifications:
  1. Bachelor's Degree: Bachelor's degree in Marketing, Business Administration, or any business-related field.
  2. Experience: 5+ years' experience in retail marketing or a similar role.
  3. Strategic Thinking: Strong strategic and analytical thinking to drive business growth.
  4. Marketing Campaigns: Proven track record of successful marketing campaigns and strategies for an omnichannel brand.
  5. Organizational Skills: Strong organizational and project management skills to manage multiple tasks and prioritize effectively.
  6. Communication Skills: Excellent oral, presentation, and written communication skills and problem-solving abilities.
  7. Teamwork: Able to work well independently and in a team environment and interact with individuals at all levels in the organization.
  8. Interpersonal Skills: Well-developed interpersonal and organizational skills; detail-oriented, highly motivated, and self-starter skills.
  9. International Experience: Experience working across international time zones and in a multi-cultural environment is a plus.

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