Marketing Director F&B
4 days ago
We are seeking an experienced Shopper Marketing Manager to drive strategic marketing initiatives for our client, a leader in the F&B sector.
Key Responsibilities- Develop and implement shopper marketing strategies aligned with business goals and objectives.
- Collaborate with sales, brand marketing, and category management teams to create integrated marketing plans that drive sales and revenue growth.
- Utilize shopper insights, market trends, and data analytics to develop targeted campaigns that resonate with customers.
- Execute in-store displays, POS materials, digital activations, and promotions to enhance customer engagement and loyalty.
- Manage budgets effectively to maximize ROI and optimize resource allocation.
- Build and maintain strong relationships with key retailers, developing joint business plans that drive mutual success.
- Track and analyze the effectiveness of shopper marketing programs, adjusting strategies as needed to ensure optimal performance.
- Minimum 8 years of experience in the FMCG industry, preferably in the F&B sector.
- Background in sales is a plus, with a proven track record of driving sales growth and revenue expansion.
- Bachelor's/Master's degree in Business Administration or a related field.
- Strong numerical ability and proficiency in MS Excel to analyze data and inform marketing decisions.
Mid-Senior level position requiring significant experience and expertise in shopper marketing.
Employment TypeFull-time position offering a competitive salary and benefits package.
Job FunctionMarketing and Sales professional with a focus on shopper marketing and customer engagement.
IndustriesFoods and Beverage Manufacturing, with a focus on F&B products and services.
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