Dentsu Sports Analytics Expert
4 days ago
Sports Analytics Expert:
We are looking for a highly skilled and motivated Senior Marketing Executive to join our team in Riyadh.
In this role, you will be responsible for supporting the delivery of strategic marketing projects and campaigns for rights holders and brands based on insights developed from 1st party data analysis and broader 3rd party data and market research.
Responsibilities:
- Supporting the analysis of 1st party data to inform campaign strategy across various sports revenue lines and communication initiatives.
- Setting up multi-channel personalized campaigns for different sports, teams & brands.
- Assisting in the development of automated campaign journeys.
- Contribution to fan segment identification.
- Communication with stakeholders regarding upcoming data management initiatives.
- Maintenance and improvement of data management processes and accuracy.
- Collaboration with Dentsu technology teams to manage CRM, CDP systems, and data warehousing.
- Familiarity with omnichannel digital marketing platforms e.g., Braze, Salesforce, Adobe, MS Dynamics.
- Brief experience in Digital Marketing Analytics e.g., Google Analytics.
Requirements:
- 1-2 years' experience supporting multichannel D2C digital campaigns in an agency environment or in-house marketing role within a relevant industry.
- A Saudi National or with right to work status in KSA.
- Strong self-starting attitude and willingness to join an entrepreneurial organization where every working day is different.
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