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Senior Marketing Professional

1 week ago

Riyadh, Ar Riyāḑ, Saudi Arabia Dentsu International Full time

About the Role:

The Senior Marketing Executive will be part of the Dentsu Sports Analytics team, working on client projects in the MENA region. The role involves delivering strategic marketing projects and campaigns for rights holders and brands based on insights developed from data analysis.

Key Responsibilities:

  1. Supporting the analysis of data to inform campaign strategy across various sports revenue lines and communication initiatives.
  2. Setting up multi-channel personalized campaigns for different sports, teams, and brands.
  3. Developing automated campaign journeys.
  4. Identifying fan segments.
  5. Communicating with stakeholders about upcoming data management initiatives.
  6. Maintaining and improving data management processes and accuracy.
  7. Working with technology teams to manage CRM, CDP systems, and data warehousing.
  8. Familiarity with omnichannel digital marketing platforms and customer data platform/data management experience.

About Us:

Dentsu International is a leading marketing and advertising group providing creative, data, technology, and media services to global clients. We empower brands to create better experiences through digital and creative transformation.