Snack Food Brand Development Manager
6 days ago
About PepsiCo
PepsiCo Deutschland GmbH is a leading beverage and snack food company with a diverse portfolio of iconic brands. Our vision is to be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).
Job Description
We are seeking a highly skilled and motivated individual to join our team as a Brand Transformation Specialist. As a key member of our marketing team, you will be responsible for driving growth and innovation across our snack food portfolio.
- Develop and execute comprehensive brand plans and granular marketing activity calendars to drive sales and share growth.
- Lead cross-functional projects to launch new products and sub-lines, including positioning in the anchor demand spaces and product attribute enhancement.
- Collaborate with internal stakeholders to drive initiatives across product attribute enhancement, flavor revamp, brand restage planning, marketing planning & commercialization.
- Manage BTL activities like pack design, PR, digital & shopper marketing to enhance brand presence and drive consumer engagement.
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