Healthcare Marketing Specialist
4 days ago
Glance is seeking an exceptional Healthcare Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive results and support our business goals.
About UsWe are a fast-growing health tech startup dedicated to transforming the healthcare industry through innovative technology. Our mission is to deliver advanced healthcare solutions tailored to the Saudi Arabian market, improving health outcomes and enhancing patient experiences.
Key Responsibilities- Strategy and Campaign Development:
- Develop and execute data-driven B2B SEO, SEM, and PPC campaigns to maximize visibility, drive targeted traffic, and ensure a strong ROI.
- Create and implement cold outreach strategies to identify, engage, and convert high-quality leads.
- Establish and manage affiliate marketing strategies to expand reach and foster partnerships.
- User Behavior and Analytics:
- Analyze user behavior using tools like Hotjar and Microsoft Clarity to identify drop-off points or friction in user journeys.
- Recommend actionable improvements to optimize website design, improve user experience, and increase conversion rates.
- Track campaign performance using tools like Google Analytics 4 (GA4) and provide regular performance insights.
The ideal candidate will have a strong background in digital marketing, with a focus on healthcare preferred. A proven track record in managing SEO, PPC, and social media campaigns is essential. Additionally, experience with cold outreach strategies, affiliate marketing, and persona-driven campaigns is highly valued.
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