Digital Marketing Leader
4 days ago
Job Overview:
We are seeking a highly skilled Digital Media Performance Manager to lead our partner organization's digital marketing efforts and drive growth through data-driven strategies.
This role requires a strategic leader who can oversee and optimize our digital marketing campaigns across various channels, leading a team of specialists in digital performance, analytics, and marketing automation.
Main Responsibilities:
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Oversee the planning, execution, and optimization of digital media campaigns.
- Collaborate with cross-functional teams to ensure seamless integration of marketing efforts.
Team Management:
- Lead and mentor a team of digital marketing specialists, including a digital performance specialist, analytics expert, and marketing automation specialist.
- Delegate tasks effectively and provide guidance to ensure team success.
- Foster a collaborative and high-performing work environment.
Campaign Management:
- Manage digital media budgets and allocate resources efficiently.
- Monitor campaign performance metrics and make data-driven adjustments to optimize results.
- Utilize advanced analytics tools to track key performance indicators (KPIs) and measure campaign effectiveness.
Key Qualifications:
- Bachelor's degree in marketing, business administration, or a related field.
- Minimum of 5 years of experience in digital marketing, with a focus on performance-based campaigns.
- Proven track record of leading and managing digital marketing teams.
- Strong analytical skills and ability to interpret data to drive decision-making.
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