Digital Marketing Specialist
3 days ago
**Job Overview:**
CORPORATE RESEARCH AND INVESTIGATIONS LIMITED (CRI Group) is a leading provider of background screening and third-party risk management services. We are seeking a highly motivated Digital Marketing Executive to join our team in Riyadh.
The ideal candidate will drive the company's digital marketing efforts across multiple platforms, focusing on lead generation, brand positioning, and online reputation management. This role involves end-to-end management of the digital marketing lifecycle, including research, campaign development, execution, monitoring, analysis, and continuous improvement.
Key responsibilities include developing and implementing a comprehensive digital marketing strategy aligned with CRI Group's overall business objectives, managing paid digital advertising campaigns, and collaborating with regional and global teams to develop marketing collateral and support sales initiatives.
**Responsibilities:
- Digital Strategy Development:
- Create detailed campaign planners for each platform with clear objectives, budget allocation, and estimated ROI.
- Conduct in-depth research on industry trends, target audiences, and competitors to refine marketing approaches.
Campaign Planning & Execution:
- Plan and execute digital marketing campaigns across multiple channels, including social media (LinkedIn, Twitter, etc.), email marketing, content marketing, and paid advertising.
- Manage and optimise digital content strategies, including SEO, SEM, content marketing, and social media.
- Leverage an understanding of Arabic or work closely with Arabic-speaking team members or external consultants to ensure digital content's accuracy and cultural alignment.
Performance Tracking & Reporting:
- Monitor and measure the effectiveness of digital campaigns using tools such as Google Analytics, social media analytics, and SEO tools.
- Create performance reports and dashboards, tracking key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and campaign ROI.
Requirements:
- Bachelor's degree in marketing, Communications, or related field (Master's degree preferred).
- 3-5 years of experience in digital marketing, preferably in B2B industries.
- Expertise using digital marketing tools, including Google Ads, SEO tools (Moz, Ahrefs), Google Analytics, and social media platforms.
Benefits:
- Competitive salary based on experience.
- Health insurance and other employee benefits.
- Opportunities for career growth and advancement within CRI Group.
- Dynamic and collaborative work environment.
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